Kushal Desai
Content & Seo Specialist @Tools420
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WORK HISTORY
Content & Seo Specialist @Tools420
Burlington, ON, CA
Increased organic traffic and revenue for both Canada and U.S. sites- Implemented international SEO best practices, including proper hreflang setup, schema markups and structured data for US and Canada sites- Resolved key technical SEO challenges, including optimizing internal linking, redirect chains, page speed, and mobile usability, to improve crawlability and user experience- Led a SEO and content team, improving execution speed and reporting clarity- Redesigned PDPs, PLPs, best-of pages, and review layouts with a mobile-first approach, driving a 25% year-over-year revenue increase- Built and standardized analytics and reporting using Google Analytics 4, Google Search Console, Ahrefs, and SEMrush to track rankings, user behavior, desktop vs mobile device and geographic performance.
EDUCATION
Gujarat Technological University (GTU)
Bachelor of Engineering - BE, Computer Engineering
Indus University Ahmedabad
Master of Business Administration - MBA, Information Technology
ABOUT KUSHAL DESAI
With an MBA and over 5 years of diverse experience in the SEO industry, I have honed my skills both as a freelancer and within esteemed organizations like Growfusely and Inspira Education Group. My journey encompasses agency-level SaaS SEO and in-house technical SEO, driving growth and delivering impactful results across various domains.Experience Highlights- Growfusely: Specialized in SaaS SEO, where I utilized advanced techniques and tools to optimize client websites, increase visibility, and drive user engagement- Inspira Education Group: Focused on in-house technical SEO, ensuring the website architecture, content, and on-page elements were fully optimized for search engines, leading to enhanced performance and user experience- Freelancer (7 years): Collaborated with clients across different industries to develop and implement tailored SEO strategies, resulting in significant organic traffic growth and improved search engine rankings.SEO Skills- Technical SEO: Expertise in website audits, crawl error resolution, and schema markup- In-Depth SEO Audits: Proficient in conducting comprehensive SEO audits to identify and rectify issues impacting site performance- On-Page SEO: Skilled in keyword research, content optimization, and metadata- Off-Page SEO: Experienced in link building, outreach strategies, and digital PR- Analytics & Reporting: Adept at using Google Analytics, Google Search Console, and other SEO tools to track, analyze, and report on performance- Content Marketing: Strong background in creating and optimizing content that drives organic traffic and engagement- SEO Tools: Experienced with Ahrefs, Semrush, Moz, Screaming Frog, and more.Achievements- Achieved exceptional growth, increasing juriseducation.com\'s traffic by 41% and inspiraadvantage.com\'s by 105.77% in one year- Worked with SaaS companies like JetOctopus, Zeda, Calltracker, Sprinto, APIfuse, Digizuite, and Hiver- Consistently achieved organic growth for clients and employers, resulting in increased web traffic, higher conversion rates, and improved ROI- Successfully managed and executed multiple SEO projects, balancing strategic planning with hands-on implementation- Developed and led SEO training programs to empower team members and stakeholders with knowledge and best practices.I am passionate about leveraging my skills to drive sustainable growth and stay ahead in the ever-evolving digital landscape. Let\'s connect and explore how we can achieve remarkable results together!
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