Kushal Dudheria
Marketing at Labcorp | MBA | Building Brand | Ex - smallcase | Social Media Marketing | Brand Marketing | Digital Marketing
- Role
- Assistant Manager at Labcorp
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kushal Dudheria
Growth-focused marketer with 4+ years of experience scaling acquisition, engagement, and…
Experience
Assistant Manager
Jul 2023 — Present · Bengaluru, IN
Performance Marketing: Executed and optimized ABM, programmatic, lead generation, and displaycampaigns using lookalike audiences and pixel tracking, exceeding healthcare industry benchmarks for CPL ($1.61 vs.$5.58), CTR (1.2% vs. 0.6%), and CPM ($18.42 vs.$33.80)- Budget budget, launching 10+ campaigns, achieving 801K impressions,$2.8 CPC and 16K clicks, aligning with brand objectives. Reduced wasted ad spend by 30% through weekly budget reallocation based on Analytics dashboards- Marketing Automation: Integrated Eloqua with LinkedIn for seamless lead flow, improving email database marketability- Campaign Management: Developed integrated phased marketing campaigns, leading cross-functionalcollaboration (Product/Design) to execute omnichannel campaigns, understanding customer journey- Lead Funnel Optimization: Achieved profitable growth targets by implementing segmentation strategies, refining ABM tactics, and driving upper-funnel pipeline expansion- Analytics & Reporting: Spearheaded benchmarking initiatives, developing performance analysis reports to refine marketing strategies- Innovation: Launching LinkedIn Newsletter, revamped YouTube and employee advocacy platformpresence, positioning Labcorp as a thought leader in the industry- Leveraging AI: AI-driven insights and automation tools to enhance marketing efficiency, improve customer targeting, and optimize campaign performance, resulting in increased productivity and revenue growth- Winning campaigns:\"Data Made the Difference\": 40K views, 26.36% completion rate, 136Kimpressions(highest-performing 2024 campaign).\"Pulse of the Lab Leader\": 90K impressions, 607 clicks,+8 qualified leads in 24 hours.Achievements: Achieved 154 registartions for Neuro campaign, with excellent feedback on targeting. Generated 145 downloads in the 1st week for HHS white paper launch.
Education
St. Agnes Convent School - India
Icse
2004 — 2014
Mahadevi Birla Girls Higher Secondary School
Isc
2014 — 2016
J D Birla Institute
Bachelor of Commerce - BCom
2016 — 2019
SVKM's Narsee Monjee Institute of Management Studies (NMIMS)
MBA
2021 — 2023
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