Kushagra Verma
Business Manager @Publicis Groupe
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WORK HISTORY
Business Manager @Publicis Groupe
Pune, IN
Manage high‑budget Social Media and programmatic DSP campaigns for APAC‑region government accounts, optimising budget allocation and improving campaign efficiency - achieving up to 20–30% performance uplift through data‑driven recommendations.Conduct ongoing A/B testing of creatives, audience segments, and ad placements, resulting in 10–18% higher CTR and improved KPI achievement across campaigns.Analyse creative requirements per platform and placement, providing clients with data‑backed recommendations to maximise ad relevance and engagement.Lead weekly client performance review meetings, presenting actionable insights, identifying optimisation opportunities, and collaborating on strategy refinements.Monitor and report full‑funnel campaign metrics, translating complex data into clear, actionable recommendations for leadership and stakeholders.Mentor and train junior marketers on campaign planning, programmatic tools, and performance analytics, contributing to a more efficient, high‑performing marketing team.
EDUCATION
Bharati Vidyapeeth
Bachelor of Commerce (B.Com.), Marketing
Symbiosis Centre for Distance Learning
Master of Business Administration - MBA, Marketing
SKILLS
ABOUT KUSHAGRA VERMA
Running the campaigns on performance basis.Establishing keywords and placements strategies (list building and keyword expansion).Writing clear, concise search ad copies that can give high quality score.Managing & executing campaigns end to end. Identifying and execute optimization recommendations to increase campaign Performance.Interacting With Clients to Improve the Campaign Performance
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