Kushagra Pahuja
Assistant Manager- Digital & Growth Marketing @Clinikally (YC S22)
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WORK HISTORY
Assistant Manager- Digital & Growth Marketing @Clinikally (YC S22)
Gurugram, IN
Clinikally- A healthcare based Ecommerce marketplace and India\'s first digital clinic, specialized in haircare and skincareMy Roles:*Performance Marketing- Google, Facebook, Amazon ads (specialized in Google P-max campaigns and shopping campaigns, Dynamic Remarketing), Managing monthly ad budget of more than 1.5cr*SEO- Develop and implement comprehensive SEO strategies to increase organic traffic and user engagement*Whatsapp API Management- Develop automated messaging workflows and templates to streamline customer interactions and improve response times.*Amazon Seller and ad Campaigns- Amazon Ads, Listing of the products, Processing Orders, Inventory planning and creating FBA Shipments*Conversion Rate Optimization (CRO)- Implement A/B testing, multivariate testing, Heatmap Analysis and other CRO techniques to optimize landing pages and conversion funnels.*Data Visualization and Reporting- Develop and maintain dashboards and reports using tools like Looker and Power BI to provide actionable insights into marketing performance. Present data-driven findings to stakeholders and senior management to inform decision-making and strategic planning. Continuously monitor and analyze key performance indicators (KPIs) to ensure alignment with business objectives and identify areas for improvement.*Managing the team of 5+*Scheduling demos, meeting and Collaborating with new tools and service providers to improve sales, productivity and business growth.*Working out on issues arising in ads accounts and website, regular QA and coordinating with relevant internal or external tech teams to resolve the concerns on priority*Creating and implementing SOPs on regular basis*Inventory Planning and Management*Daily, weekly & Monthly Performance Analysis, Competitor Analysis*Digital Platforms Auditing*Customer Journey mapping and funnel leakage identification*Attending Marketing and business growth related events on regular basis to represent the company and for networking
EDUCATION
DAV Multipurpose Public School, Sonipat, Haryana
Commerce Stream with Mathematics
Delhi University
BMS, Business/Managerial Economics and Management
Ram Lal Anand College
BMS, Business, Management, Marketing, and Related Support Services
ABOUT KUSHAGRA PAHUJA
A full-time Digital and Growth Marketing Expert, Trainer, and business consultant.I…
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