Kushagra Baranwal
Product and Growth management
- Role
- Product and Growth Lead at ShopDeck
- Location
- Kurukshetra, HR, IN
- LinkedIn followers
- 500 followers
Experience
Product and Growth Lead
Mar 2025 — Present · Bengaluru, IN
Spearheading growth and performance for a portfolio of 15 D2C brands, managing the full funnel from website UX, logistics, paid marketing (Meta, Google) to competitive optimization and RTO reduction. • Scaled portfolio revenue from to annually, currently managing weekly revenue of Rs.3 Lakhs through tailored strategies for each brand. • Scaled weekly ad budget of a business from to while driving efficient conversions for products. Own end-to-end responsibility for Meta and Google Ads, logistics optimization, and strategic growth planning. Enabled growth to 600+ monthly orders for a business, generating Rs.12 Lakhs in monthly revenue while maintaining 6–7 percent Spend/GMV efficiency. Reduced RTO for a business from 30 to 11 percent by deep-diving into product P&L, state-wise and tier-wise splits, platform-wise performance, and user demographics (age, gender, city-level insights).
Education
National Institute of Technology, Kurukshetra, Haryana
Bachelor of Technology - BTech
2021 — 2025
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