Kushaagra Gupta
Business Analyst & Paid Search Media @EXL
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WORK HISTORY
Business Analyst & Paid Search Media @EXL
Exposure to Fortune 500 Company • Creating and Managing PPC Campaigns across US and Canadian Region • Managed the budget of $1+ Millions USD Quarterly • Using SA360 strategies to optimize the campaigns across multiple publishers • Creating multiple reports for easy analysis of daily and weekly performance • Served as the Primary Point of Contact for clients regarding Ad Operations and Campaign Performance. • Execute Tests, Collect Data, and Identify Trends and Insights to achieve maximum ROI. • Regular account optimization on different publishers for better performance and to meet the projected performance targets.
EDUCATION
GD Goenka University
Master of Business Administration - MBA, Marketing and Operations
University of Galway - J.E. Cairnes School of Business & Economics
MSC Digital Marketing, Business, Management, Marketing, and Related Support Services
Delhi University
Bachelor of Commerce - BCom, Marketing and Accounts
ABOUT KUSHAAGRA GUPTA
A self-motivated and meticulous individual interested in devising marketing strategies…
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