Kush Mehrotra
Growth Marketing Manager | Direct Mail, Paid Media, Marketing Ops | Driving Scalable, Measurable Growth
- Role
- Marketing Operations Manager at Possible
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Kush Mehrotra
I\'m a Growth & Performance Marketer passionate about building data-driven acquisition strategies that drive efficiency, optimize budgets, and maximize ROI across digital and offline channels.I have over 5 years of experience in growth marketing, analytics, and paid media, scaling acquisition programs and implementing performance-driven strategies. Throughout my career, I’ve built expertise in multi-channel marketing (direct mail, paid digital, affiliates, programmatic), marketing analytics, forecasting, budget optimization, and attribution modeling—helping businesses grow through measurable, data-backed decisions. For example, I scaled Better HoldCo’s direct mail program 10x, making it one of the company’s largest and most profitable acquisition channels, while securing $4M+ in annual savings through vendor negotiations and media optimization.I thrive in cross-functional environments, collaborating closely with data science, finance, product, and engineering teams to refine targeting, improve efficiency, and enhance customer engagement. I’ve also partnered with leadership teams to drive multi-million-dollar marketing investments and develop long-term strategies for growth.In my spare time, you’ll find me analyzing Fantasy Football data in pursuit of the perfect squad—or discussing the latest in Formula 1, soccer, and all things performance optimization!Let’s connect!
Experience
Marketing Operations Manager
Jun 2025 — Present
Education
Duke University
Master of Engineering Management
2017 — 2019
Vellore Institute of Technology
Bachelor of Technology - BTech, Electrical and Electronics Engineering
2012 — 2016
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