Kurush Madon

About Kurush Madon

Kurush is an industry leader with over 18 years of global experience leading D2C ecommerce operations, digital marketing, and data analytics for B2C and B2B brands. He also brings with him a wealth of experience that spans across the broader marketing spectrum of e-commerce platforms, marketing automation, digital partnerships and in-housing capabilities with home-grown teams. His unique body of work includes work with both top tier agencies and global corporate giants which gives him the enviable advantage of perspective into not just the challenges that affect an organization from an agency or corporate standpoint but also how to navigate, negotiate and scale its growth successfully.He has a proven track record of managing strategic change, improving critical business processes and consistently delivering results. Kurush has led high performing teams in matrixed organizations across multiple geographies, while, winning numerous awards both within the company and on a national level for his pathbreaking contributions to his field.Expertise:Digital Marketing, Performance Marketing, SEM/SEOData AnalyticsCross sell / UpsellLead generationDirect Marketing / Marketing AutomationAffiliate MarketingE-commerceAI enabled Chatbots

Experience

1. Head of Digital Marketing - Apac Ecommerce

   Lenovo

   Oct 2024 — Present · IN

   Demand generation, lead generation, analytics, AI for marketing, Conversational commerce, modeling, Strategy and Planning, SEO, Email and Affiliate - responsible for a 13 member team driving strategy and execution across APAC

Education

• ICFAI University

  B.B.M

  2003 — 2006

Skills

• Ppc
• Digital Strategy
• Sem
• Web Analytics
• Crm
• Mobile Marketing
• Online Marketing
• Pay Per Click (Ppc)
• Strategy
• E-Commerce
• Google Adwords
• Google Analytics
• Analytics
• Digital Marketing
• Customer Relationship Management (Crm)
• Marketing
• SEO
• Search Engine Marketing (Sem)