Kurt Zwald

About Kurt Zwald

Senior Director of Strategy & Analytics at the Seattle Mariners. Professional background in business analytics and strategy, fan loyalty and customer engagement, survey and market research, sponsorship measurement and valuation, and corporate partnership sales in the sports and sports media industries at both the property and agency level.Past experience includes 14 seasons in Business Strategy & Analytics at the Boston Red Sox, strategy at ESPN, as well as corporate partnership sales and marketing at Hawaii Winter Baseball, a professional developmental league that was affiliated with Major League Baseball, Nippon (Japan) Professional Baseball, and the Korea Baseball Organization.Graduate of Boston College (BA), Tuck School of Business at Dartmouth (MBA).

Experience

1. Senior Director, Strategy & Analytics

   Seattle Mariners

   Oct 2025 — Present · Seattle, WA, US

Education

• Boston College

  BA (Cum laude), English, Communication

  2002 — 2006

• Punahou School

  HS Diploma (with honors)

  1989 — 2002

• The Tuck School of Business at Dartmouth

  MBA, General Management

  2010 — 2012

Skills

• Loyalty Programs
• Sales
• Mlb
• Data Visualization
• Brand Development Strategy
• Sports Marketing
• Business Analysis
• Business Intelligence
• Sponsorship
• Sponsorship Activation
• Survey Research
• Minor League Baseball
• Project Management
• Event Planning
• Financial Analysis
• Analysis
• Marketing
• Entrepreneurship
• Loyalty Marketing
• Business Analytics
• Market Research
• Sponsorship Sales
• Business Development
• Event Management
• Marketing Strategy
• Business Strategy
• Merchandising
• Strategic Planning