Kurt Reece

About Kurt Reece

Strategic and data-driven marketing leader with 13+ years of experience delivering high-impact B2B and B2C campaigns across product marketing, brand strategy, and digital media. I have specialized in go-to-market (GTM) planning, partner marketing, and pipeline acceleration for technology, healthcare, and consumer brands. At PwC, I lead integrated GTM campaigns for cybersecurity (SailPoint and Tanium) and AI alliances (OpenAI and Palantir), generating impactful pipeline, qualified leads, and conference-sourced contacts to help lead to wins for the business. I also scaled on-site activations, managed multi-channel content, and collaborated across sectors to develop thought leadership and storytelling that converts. My background spans SaaS, healthcare, and durable goods, and I’m passionate about collaborating with high-performing teams, optimizing campaign performance, and building brand experiences that move the market.

Experience

1. Alliances Marketing Manager

   PwC

   Mar 2022 — Present · Houston, TX, US

   Lead strategic planning and execution of go-to-market initiatives with SaaS, AI, and cybersecurity partners (including OpenAI and Palantir), orchestrating digital, email, event and content programs across the full marketing mix. Develop and implement integrated marketing campaigns that delivered measurable business outcomes across qualified leads, pipeline and high-value contacts last fiscal year, exceeding cybersecurity practice goals. Architect and activate onsite conference experiences (booths, thought leadership, speaking, networking) with internal teams and clients, driving qualified leads in the first half of the last fiscal year (97% of annual goal). Partner cross-functionally and with clients to deliver executive-level case studies across industries (i.e. retail, healthcare) that supported alliance marketing’s annual targets. Collaborated on PwC’s global rebrand and organizational transformation, leading web refresh, digital campaigns, and sales enablement initiatives that increased perceived expertise, brand consideration and wins. Co-led GTM campaign with Palantir, launching a tariff solution via omni-channel (video, web, email, thought leadership); results performed over benchmark for views and pipeline, and received a Gartner Content Excellence Award. Utilize Salesforce Marketing Cloud to manage CRM, pipeline, and campaign performance, enabling real-time optimization.

Education

• Rice Business

  Master of Business Administration - MBA

• University of Missouri-Columbia

  Bachelor's degree, Communication and Media Studies

Skills

• Branding
• Social Media
• Radio Broadcasting
• Public
• Product Marketing
• Microsoft Office
• Photoshop
• Radio Promotions
• Final Cut Pro
• Radio
• Brand Development
• Facebook
• Writing
• Marketing
• Copywriting
• Digital Media
• B2c Marketing
• Marketing Strategy
• Powerpoint
• Customer Service
• Event Planning
• Close Attention to Detail
• B2b Marketing
• Advertising
• Twitter
• Editing