Kurt Weisenberger

About Kurt Weisenberger

Thank you for visiting my profile. I\'m a Demand Generation and MOPS professional with 19+ years of experience in high-tech B2B mostly in SaaS companies. both start-up and large enterprises. I develop, plan, manage and measure multi-touch integrated outbound and inbound marketing campaigns including ABM, marketing automation, SEM/PPC, SEO, content marketing, and social media. I\'m all about generating qualified leads that help drive revenue for SaaS, solutions, and services. Deep experience with Marketing Automation, ABM, Content Marketing, and implementations of Oracle Eloqua, Marketo, HubSpot, and Salesforce.com. My mission is to drive pipeline and revenue via digital, social, traditional, and sales development. Specialties include: Demand Generation Marketing Operations ABM Content Marketing Lead Nurturing Lead Scoring Digital Marketing SEM/PPC Google Ad Words, LinkedIN, Bing, Remarketing, GDN Social Media Marketing Webinars Event Marketing SalesLoft Outreach.io Copywriting Video Marketing Product Demos Eloqua Certified Salesforce.com

Experience

1. Senior Director, Demand Generation

   Livevox

   Feb 2023 — Present

   My responsibilities include: Build-out/evolve a scalable demand generation plan that drives predictable pipeline activity Manage campaign development and execution that drives lead activity through the marketing funnel Determine the optimal mix of paid media, SEO, social, webinars, and events Work with the data team to drive new subscribers into our database Develop integrated paid and organic programs that significantly increase the marketing database and overall pipeline (e.g, Google PPC, webinars, events) Collaborate with content team to create and publish highly optimized materials to augment all demand gen efforts. Optimize all marketing automation processes and the marketing automation tech stack and maximize relationships with outside vendors Drive the ABM program, working closely with sales team Evaluate and improve existing process to help streamline our efforts Work closely with BDR team to ensure seamless handoff of leads and to prioritize, measure, and monitor most effective leads to improve conversion rates Measure and monitor all activities for effectiveness and ROI Use data and dashboards to derive and present insights that help the team continuously improve ROI and efficacy Lead team of direct reports to drive results

Education

• Texas State University

  BA, Marketing

  1990 — 1994