Kurt Lambert

SEO/GEO/AI Leader. 16+ Years Experience | Optimization Strategist for Search, LLMs, Google AI Overviews, ChatGPT & More | Innovative & Data-driven

Role
Geo Strategy Lead at Jasper
Location
Philadelphia, PA, US
LinkedIn followers
500 followers

About Kurt Lambert

As a seasoned digital marketing expert with a proven track record of success, I have built and led dynamic teams in SEO, Content, and Web Development throughout my career. I pride myself on my ability to foster strong relationships with clients, manage high-performing teams, and tackle complex challenges with innovative solutions, including- Architect scalable GEO roadmaps that layer traditional organic SEO with AI‑driven content and local relevance- Establish robust reporting frameworks measuring visibility, engagement, and incremental uplift in modern AI channelsWith a clear eye for the big picture and a creative approach to problem-solving, I have consistently driven growth and delivered results for a diverse range of clients. My expertise lies in understanding the unique needs of each client and developing tailored marketing strategies that effectively capture their target audience\'s attention- Deep SEO foundation plus advanced expertise in optimizing for large‑language AI outputs- Proven track record of designing organic strategies that seamlessly serve both search and AI formatsAs a leader, I am deeply committed to the professional development and success of my team. I strive to create a collaborative and inclusive environment where every team member can thrive, contribute their best work, and continuously learn and grow.I am always down to connect with like-minded experts and explore opportunities to collaborate, share insights, and drive the organic search landscape forward.

Experience

  1. Geo Strategy Lead

    Jasper

    Jan 2026 — Present

Education

  • West Virginia University

    BS of Business Administration, Marketing

    2005 — 2009

Skills

  • Web Analytics
  • Microsoft Office
  • Search Engine Optimization (SEO)
  • Structured Data
  • Organic Search
  • Search Analysis
  • Search Console
  • Server Administration
  • Local Search
  • Javascript
  • Keyword Research
  • Html5
  • Writing
  • Link Building
  • Client Management
  • Adobe Creative Suite
  • Mysql
  • Cms
  • SEO Audits
  • Blogging
  • Google Apps
  • Blog Management
  • Google Analytics
  • Blog Development
  • Photoshop
  • Html
  • Landing Page Optimization
  • Link Analysis
  • Conversion Optimization
  • Web Development
  • Mobile Search
  • Sem
  • SEO
  • Php
  • Google Webmaster Tools
  • Content Marketing
  • Project Management
  • Xhtml
  • Cpanel
  • Css

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Kurt Lambert — Geo Strategy Lead at Jasper in Philadelphia, PA, US | Unifers