Kurt Hoge

About Kurt Hoge

I am a printerBefore you, yawn, consider that printing sits right at the intersection of several complicated systems: marketing, logistics, production, and economics. When those systems line up, campaigns work. When they don’t, companies spend a lot of money shouting into the void.Most of the time the problem isn’t the marketing idea. It’s the execution.A file comes in that isn’t quite ready. Production gets rushed because the schedule was never realistic. The distribution plan doesn’t line up with the rest of the campaign. And once it’s all done, nobody really measures what worked.That’s how perfectly good ideas turn into what people call “spray and pray.”At Reno Type we try to approach promotion differently. Print, promotional products, and direct outreach work best when they’re part of a deliberate system — planned carefully, produced well, and connected to the rest of a company’s marketing.That perspective comes from more than thirty years working on the production side of the industry. My job is still to put ink on paper and help organizations reach people in the physical world. Along the way I became fascinated with the business systems that determine whether those efforts succeed or fail.If you spend any time reading what I write here, you’ll notice I often talk about pricing, workflow, and the mechanics behind marketing campaigns. Those ideas all come from the same place: running a production business and watching how organizations actually operate.When those systems come together well, printing becomes far more than ink on paper. It becomes a powerful part of how companies communicate, build relationships, and grow.77••••••00 | K•••@RenoType.com

Experience

1. Owner

   Reno Type

   Jan 2003 — Present · Reno, NV, US

   Reno Type is a boutique printing and promotions firm with approximate annual sales of $6 million, specializing in achieving measurable (and helping clients measure) results through targeted direct mail, high-quality full color digital & offset printing, high-value variable data printing and the design of programs to purposefully make use of imprinted promotional products.

Education

• University of Nevada, Reno

  English Language and Literature/Letters

  1986 — 1991