Kurt Lee
Digital Content Creator @TikTok
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WORK HISTORY
Digital Content Creator @TikTok
Build and manage a personal digital brand across multiple social media platforms (@kurtious), owning content strategy, production and community engagement to grow a global following of 550k+Publish performance-optimised digital content through authentic, creator-led storytelling and personal narratives to drive strong brand affinity, achieving 17+ million total likes and 2–3 million average monthly viewsPartner with major consumer, sport and lifestyle brands such as VisitScotland, Scottish Rugby, Irn Bru and lululemon to deliver targeted campaigns supporting brand awareness and engagement objectivesTranslate complex or abstract themes into clear, accessible messaging, driving sustained audience reach, retention and trustManage commercial partnerships end-to-end, including campaign scoping, content delivery and performance reportingMost popular content revolves around travelling and assimilating into life in Scotland, insight into my previous/current professional careers, showcasing my Malaysian heritage and promoting sports at both grassroot and professional levels.Other brands collaborated with include: HelloFresh, Sky TV, Amazon Prime Video Sport, Caledonian Sleeper, Slaters Menswear, Tennent’s Lager, Six Nations Rugby and Decathlon.
EDUCATION
University of the West of Scotland
Master's degree, Midwifery
University of East Anglia
BSc (Hons) Natural Sciences, Major in Biology and Environmental Science
Royal Air Force College Cranwell
Initial Officer Training, Military Leadership
ABOUT KURT LEE
Senior consultant specialising in operating model design, service transformation and organisational change across public sector, financial services and safety-critical environments. Proven track record delivering £5m-10m digital transformation programmes, combining rigorous analysis and design thinking with pragmatic, outcome-focused execution. Background spanning Big 4 consulting, fintech operations, healthcare and military command, bringing disciplined leadership, trusted stakeholder credibility and effective problem-solving in fast-paced settings.
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