Kurt Westmoreland
Chief Commercial Officer @FlexXray
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WORK HISTORY
Chief Commercial Officer @FlexXray
US
In the CCO role, I have built a professional Commercial Team including adding Key Account and Business Development Managers with industry specific expertise, as well as additions in geographically specific locations. Likewise, we have had key personnel additions in Marketing and Customer Care as we evolve with growing market and customer needs. More recently, we have added a new location in France to the portfolio and with that a Country Manager who will lead our expansion efforts in the region.
EDUCATION
The University of Georgia
BS, Microbiology
Gainesville State College
AS, Biology
Brenau University
MBA, Business Admiinistration
ABOUT KURT WESTMORELAND
Executive Management leader with involvement and participation in strategic initiatives and development as well as financial, operational and commercial planning. Primary focus is commercial executive management including oversight of all commercial functions. In addition to commercial experience, an extensive background in solving food safety and quality problems including the implementation of foreign material inspection services, laboratory and expert services (labeling, training, auditing, research) to multiple segments of the food manufacturing, restaurant and retail industries. This experience has included the opportunity to collaborate with many food industry executives and build an extensive network with food safety, quality and technical leaders. Through these associations, the opportunity to speak at many food industry events (IFT, NAMI, RFA, USPEA, etc.) and co-author several articles found in industry journals and publications has been made available.Specialties: Commercial Leadership, Cross Functional Leadership and Executive Team Membership. Responsibility includes not only developing and managing a North American field sales team, but also Key Account Management, development of sales compensation programs, sales training programs, forecasting and the development / evolution of sales, marketing and product management teams.Marketing Management: Responsible for management of marketing communications and digital marketing teams. These activities are managed to proactively present and represent standard and strategic offerings designed to ensure differentiation of company capabilities.Commercial Team Management: Responsible for all direct customer facing departments with responsibility for day to day client management and the development and roll out of specific new services. Industry Executive professional representation falls under the scope of this responsibility.
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