Kurt Smallwood
Senior Vice President of Brands & Marketing at Royce Too, LLC
- Role
- Senior Vice President of Brands & Marketing at Royce Too Llc
- Location
- Winston-Salem, NC, US
- LinkedIn followers
- 500 followers
About Kurt Smallwood
Global brand and product director with over 15 years of experience in driving revenue growth, market share gains, and product innovation across athletic apparel and accessories industries, including international executive roles at Nike.Driving Business Development:• Increased business 400% to become the second largest overall Women’s sock business on Amazon.• Presented strategic plans to the corporate leadership team basis points of gross pricing margin growth, positioning Nike as the world\'s largest sock company.• Catapulted socks revenue to $550M focusing on footwear integration and key events. • Enabled a 7% market share gain against Under Armour and defined shared athlete needs key product types, and value propositions, which led to 50% fewer styles.Leading Cross-Functional Transformations:• Introduced new products with sustainable materials to secure Saucony as the #1 multi-pack brand in the Run Specialty channel.• Transformed negative growth of the Nike men\'s training business by focusing on consumer needs, marketplace realities, and key competitors to provide best-in-class essential products.• Formed a cross-functional team of 30 to support unprecedented sports marketing investments in advance of the 2008 Beijing Olympics. • Achieved a 95% on-time delivery rate for 1.5M units of product across 250+ team assets.My Top Wins:• Created product strategies which led to a 10-year license with Eddie Bauer beginning in 2023.• Drove the Elite basketball sock franchise to rank as the #1 selling Nike product for 134 weeks.• Created uniforms for the 2008 Summer Olympics that were worn by 35 Chinese, US, and European Olympic federations.
Experience
Senior Vice President of Brands & Marketing
Oct 2025 — Present
Education
North Carolina State University
Apparel and Textiles
Manufacturing Solutions Center
Circular Knitting & Hoisery Manufacturing
Bethany College
Bachelor of Arts - BA
Skills
- Product Management
- Pricing
- Organizational Effectiveness
- Apparel
- Business Planning
- Retail
- Leadership
- Brand Management
- Sportswear
- Marketing Strategy
- Management
- Strategic Planning
- Customer Insight
- Project Management
- Strategy
- Product Marketing
- Merchandising
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