Kurt Shinn
CEO @Independent Writing And Editing Professional
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WORK HISTORY
CEO @Independent Writing And Editing Professional
EDUCATION
Multnomah University
Master of Divinity (MDiv)
Judson Baptist College
Bachelor's degree
SKILLS
ABOUT KURT SHINN
How well is your website serving you? Does it convert visitors into clients? Or is your “bounce rate” too high? Does it dominate your competitors? Or is it more like the Jamaican Olympic Ski team? I can help. Think of me like an Olympic coach. If you want to compete, you’ve got to have a plan. You’ve got to know how to get to the finish line before your competitors.And with the average visitor bouncing within 8 seconds, you’ve got to know how to show them that they’ve found what they are looking for nearly as fast as the best Olympic sprinter explodes out of the starting blocks. Would you know how to get that dominating jump on your competition? Or do you just have “a website?”WHAT I DO I work at the intersection of • your message, • Google\'s demands, • and your client\'s needs. I can spot the gaps in your message. I know what Google is looking for. And I know how your clients use the Internet. That\'s why I can help your website convert better.WHAT MAKES ME DIFFERENTI specialize in business website best practices. In other words, those practices proven to help you turn visitors into the right clients - those people who specifically need your product or service. People who will turn into repeat customers.You’ve heard that ‘Content is King.’ It’s true. However, unique content is often derailed by a missed detail or practice that confuses Google or your client. But do you have time to research and determine the communication gaps in your website?Stop the guesswork. An audit will tell you where to focus your efforts to make your website dominant!I’m a Content Audit Specialist certified by The American Writers & Artists Institute (AWAI). AWAI is the industry-recognized leader in content and copywriter training.HOW I WORK• We begin with a video call to discuss your website needs and frustrations.• I will provide you with a formal proposal. • Once the project is agreed upon, I will begin the analysis. • I provide an in-depth written report (usually 10 – 15 pages) highlighting how your website stacks up against known best practices.• We have a follow-up call to discuss the findings and what you can do to improve your site. • For content-related issues, you can then choose to engage my writing services.LET’S TALKThe initial video call is free. Contact me now via my website at
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