Kurt Flamer-Caldera
Strategic and creative direction that delivers potent communications so brands gain preference and market share.
- Role
- President at Pragmatics Inc
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Kurt Flamer-Caldera
Senior marketing executive accomplished in directing strategy and creative execution to…
Experience
President
Jun 1989 — Present · New York, NY, US
Runs boutique agency for clients seeking more market share and profitability for their brands, i.e:• Journey.world the future-focused global innovation studios that create next generation customer experiences. Articulated brand platform, architecture and go to market messaging• UN Global Accelerator: Formulated brand platform to generate funding for initiative to centralize decent work and social justice in multilateral development programs• International Labour Organization: Produced multimedia course for online training in Model ILO simulation for high school and college students• Trained senior US Department of Labor personnel in strategic marketing communications• Smartmatic: Created messaging for digital voting technology leader• Educational Credit Management Corporation: Repositioned and rebranded national student loan guarantor adapting to new federal regulatory guidelines• PricewaterhouseCoopers: Developed strategy and created communications for numerous firm-wide initiatives, including, among many- Branding, interface design and user adoption campaigns for firm’s global intranet serving staff of as well as for extranets catering to specific client communities- Product development, naming and design of web site certification service- International human resource programs and recruitment initiatives- Creation of practice-wide communication methodology and guidelines for their use• Branding of national investment management group, Tucker Anthony Sutro that led to the profitable sale of the company• Rebranded online incentive marketer, 800GiftCertificate.com. Created and executed strategy that gained national attention and doubled web traffic and revenues• Executed campaign to launch Dow Jones and Company’s online version of the Wall Street Journal and Barron’s. Generated a 7% response for the trial offer. • Generated 4% direct mail response that let Coopers and Lybrand\'s Tax News Network meet growth goals twice as fast.
Skills
- Online Marketing
- Corporate Communications
- Email Marketing
- Strategy
- Publications
- Creative Direction
- Marketing Strategy
- Corporate Branding
- Marketing
- Advertising
- Publishing
- Copy Editing
- Product Development
- Business Strategy
- Entrepreneurship
- Strategic Communications
- Digital Strategy
- Lead Generation
- Strategic Planning
- Marketing Research
- New Business Development
- Brand Development
- Digital Media
- Marketing Communications
- Editing
- Event Planning
- Management
- Strategic Partnerships
- Social Media
- Integrated Marketing
- Product Marketing
- Direct Marketing
- Public Relations
- Digital Marketing
- Copywriting
- E-Commerce
- Online Advertising
- Social Media Marketing
- New Media
- Start-Ups
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