Kurniawan Iwan Oscar
Country Manager @Superprof
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WORK HISTORY
Country Manager @Superprof
Paris, FR
Superprof is a private tutors directory in 55 countries with more than private tutors, teachers and mentors registered to teach face-to-face and online. We are the world\'s fastest-growing student-teacher network. Each day, our platform connects personal tutors and teachers with thousands of passionate and motivated students all over the world. Responsibilities include: • Heading the Indonesia Country Operations• Defining the business model, piloting and adapting strategy for the Indonesian market• Overseeing advertising campaigns and media communications• Partnership• Managing Indonesian student service, community development strategy and content teams.• Monitoring the growth of Indonesian website.• Editing all consumable Indonesian content & overseeing effective SEO operations• Launch and incubate new operating market (Estonia & Albania). Responsible for recruiting and mentoring the Country Manager of Estonia and Albania to launch and operate the website in their country.• Oversee and validate SEO implementation across teams in Slovenia, Lithuania, and Bulgaria, ensuring compliance with company-wide SEO strategies and maintaining consistency in execution.Overall results : • Growing the Indonesian website from scratch to - 310k visitors and 409k sessions in its 1st year (2018)- 2,1M visitors and 2,8M sessions in its 2nd year (2019)- 5,3M visitors and 6,5M sessions in its 3rd year (2020)- 5,5M visitors and 7,4M sessions in its 4th year (2021)- 3,5M visitors and 4,49 sessions in its 5th year (2022)- 4,3M visitors and 5,69M sessions in its 6th year (2023)- 3,75M visitors and 5,4M sessions in its 7th year (2024)• Increased the revenue from Indonesia by 250% in 2 years• Built a community of 1,5 mio members in 6 years (By Jan 2025)• Customer\'s satisfaction on Trustpilot is 4,8 out of 5 (Excellent) with more than 1750 reviews (By Jan 2025)
EDUCATION
Toulouse School of Management
Master's degree
STIE Indonesia Banking School
Bachelor of Economics
SKILLS
ABOUT KURNIAWAN IWAN OSCAR
As Country Manager at Superprof, Paris, I am passionate about driving business growth through strategic leadership and impactful digital strategies. With a strong foundation in business management, banking, and digital marketing, I specialize in identifying and analyzing business strategies, leading cross-functional teams, and overseeing the development of creative digital campaigns that deliver measurable results. An awardee of the IFI – French Embassy Excellence Scholarship (Bourse du Gouvernement Français), I completed my Master’s Degree in International Management at Toulouse School of Management, France. My career began in the banking sector with Bank Central Asia, where I consistently achieved excellent customer satisfaction scores, doubled client profitability, and delivered multi-billion loan portfolios. With over six years of international experience in markets across Indonesia, Europe, and Asia, I have led digital initiatives focused on SEO, SEM, paid media, influencer engagement, and brand awareness. I am deeply committed to aligning digital efforts with overall business objectives, leveraging market trends and data-driven insights to develop high-performing digital campaigns and ads that strengthen market positioning and engagement. Beyond the corporate sector, I also co-founded a barbershop business in Jakarta, showcasing my entrepreneurial spirit and long-term commitment to business development and creative innovation. I am passionate about collaborating with teams, staying ahead of digital trends, and building strategies that not only drive short-term wins but also ensure sustainable, long-term growth. Key Strengths: Digital Marketing & Paid Media Strategy SEO, SEM & Digital Campaign Management Business Strategy Development & Analysis Influencer Engagement & Brand Awareness Creative Growth Solutions & Trend Insights Banking, Financial Analysis, and Reporting Leadership, Team Collaboration, and Market Expansion
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