Kimberly W.
- Role
- Digital Marketing Performance Manager at Cox Automotive Inc.
- Location
- Atlanta, GA, US
- LinkedIn followers
- 500 followers
About Kimberly W.
Specialties:* Microsoft Advertising Accredited * Google Adwords…
Experience
Digital Marketing Performance Manager
Oct 2019 — Present
Identify, Execute and Provide Consultative Delivery of client Digital Marketing Strategies (Display, SEM, SEO and Social Media) through monthly performance reviews across a portfolio of website and advertising accounts. Effectively manage performance and results of digital marketing channels through strategic optimization (Display, SEM, SEO and Social Media) for assigned accounts. Monitor and analyze account performance and trends to determine adjustments to dealer expectations, goals, and objectives and provide consultative strategic digital marketing recommendations in order to achieve improved results. Proactively review accounts to identify strategic recommendations, review with clients on a regular basis and navigate proprietary systems to implement changes. Configure, troubleshoot, and provide a quick resolution to a variety of digital marketing (websites/advertising) needs. Develop strategy and implementation on all website and advertising products
Education
Fort Valley State University
BS/BA, Business Management
1993 — 1997
Skills
- Email Marketing
- Google Webmaster Tools
- Keyword Research
- Affiliate Marketing
- Display Advertising
- Online Marketing
- Lead Generation
- Google Analytics
- Online Advertising
- Ppc
- Direct Marketing
- B2b Marketing
- Search Engine Optimization (SEO)
- Sem
- Doubleclick
- Mobile Marketing
- Local Search
- Conversion Optimization
- Omniture
- Web Marketing
- Analytics
- Search Engine Marketing (Sem)
- Msn Adcenter
- Advertising
- Interactive Marketing
- Media Planning
- Web Analytics
- Yahoo Search Marketing
- Media Buying
- Search Advertising
- Digital Strategy
- Google Adwords
- Digital Marketing
- Mobile Advertising
- SEO
- Digital Media
- Landing Page Optimization
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