Kuntal Roy

About Kuntal Roy

Sales & Growth Strategy professional with 10+ years of experience across Ecommerce, Manufacturing, and Digital-first businesses, currently driving Sales Strategy for Birla Opus (Aditya Birla Group).I specialize in Go-to-Market strategy, P&L ownership, demand planning, and commercial transformation, with hands-on experience partnering with CXOs and cross-functional leadership teams.Core strengths:• Building and executing GTM strategies across institutional & retail channels• Driving revenue growth through data-led demand planning and pricing• Improving margins via operational efficiency and commercial rigor• Translating strategy into execution at scalePreviously, I worked as Deputy Director – Revenue & Growth at Myntra (Flipkart Group), where I owned annual operating plans, category demand management, and brand P & Ls.I am an execution-oriented, fungible leader who thrives in ambiguous, high-growth environments and enjoys building scalable growth engines from the ground up.

Experience

1. Senior Manager, Sales Strategy

   Aditya Birla Group

   Jan 2024 — Present · Mumbai, IN

   Developed Go to Market Strategy for institutional & retail products; captured 8%+ market share within one year of launch;2nd in brand awareness Identified market size, right-to-win, executed need-gap analysis through primary & secondary research; established brand archetype & hierarchy Liaised with category & finance team to define financial model of incentives for dealers, contractor, painters; introduced QR code-based payout Defined customized on/off invoice incentives basis competition benchmarking & cost benefit analysis across 29 regions x 170+ products Configured incentives in SAP, Vistex, Sales Force, Zoho post approval from business head & CEO; developed SKU x depot level demand plan Established transparent payout process through direct bank transfer & scheme payout details in Dealer management system & contractor app Regularly analyzed scheme effectiveness & benchmarked secondary incentives against competition; redefined the schemes basis the analysis Introduced Painting service through direct and dealer led model in 100+ cities; clocked a revenue of 24 Cr+ in 1 year with 20%+ contribution margin Implemented Painting Service portal & app, coordinated with IT & product team; implemented dynamic pricing using cost+ approach Improved operational efficiency by 40% by devising program management tool; implemented geofencing for pin-code based dealer identification Defined experience store, e-commerce pricing through skewness & kurtosis analysis; implemented custom performance management tool for CX

Education

• Hooghly Collegiate School

  Higher Secondary(West Bengal State Board), Science

  2007 — 2009

• Indian Institute of Management, Calcutta

  Master of Business Administration - MBA

  2016 — 2018

• Indian Institute of Engineering Science and Technology (IIEST), Shibpur

  Bachelor's degree, Electrical, Electronics and Communications Engineering

  2009 — 2013

• Hooghly Collegiate School

  Secondary (West Bengal State Board), Science

  2005 — 2007

Skills

• Risk Management
• Html
• Bank Management
• Sales and Distribution Management
• Retail Marketing
• Oracle Applications
• Oracle E-Business Suite
• Media Marketing
• Market Research
• Linux
• Powerpoint
• Microsoft Excel
• Corporate Sustainability
• J2ee Web Services
• Business Data Mining
• Logistics and Supply Chain Management
• Product Management
• Strategic Brand Management
• Oracle Reports
• Microsoft Word
• C
• Oracle HR
• Pl/Sql