Kuntal Dutta

Retail Growth Strategist | Driving Footfall & Omnichannel ROI | EasyBuy & Brick‑and‑Mortar Specialist

Role
Brand Experience Manager at EasyBuy
Location
Bengaluru, IN
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Kuntal Dutta

I help brick‑and‑mortar brands turn digital buzz into store action — moving footfall…

Experience

  1. Brand Experience Manager

    EasyBuy

    May 2023 — Present · Bengaluru, IN

    Spearheaded digital marketing initiatives including Social Media Marketing, Influencer Handling, Video Ideation, and Social Engagement Planning.• Developed comprehensive strategies for leveraging influencers to enhance brand visibility and credibility.• Crafted engaging content ideas for user-generated content campaigns to foster community engagement and brand advocacy.• Implemented data-driven strategies for brand building, revenue generation, and customer engagement.• Conducted comprehensive analysis of digital media responses to optimize media penetration and ROI.• Utilized customer persona analysis to tailor communication strategies and media choices.• Managed agency, vendor, and partner relationships to ensure seamless execution of marketing campaigns.• Orchestrated brand alliances nationwide and handled PR for campaigns and NSOs.

Education

  • Bharatiya Vidya Bhaban, BBSR

    PGDM, Marketing

    2011 — 2013

  • MICA | The School of Ideas

    Advance Certificate in Digital Marketing & Commu, Digital Communication and Media/Multimedia

  • Bharatiya Vidya Bhavan's

    Postgraduate Degree, Marketing

Skills

  • Mis
  • Client Relation
  • Coordination
  • Btl Activations
  • Clint Handling
  • Teamwork
  • Event Management

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Kuntal Dutta — Brand Experience Manager at EasyBuy in Bengaluru, IN | Unifers