Kuntal Dutta
Retail Growth Strategist | Driving Footfall & Omnichannel ROI | EasyBuy & Brick‑and‑Mortar Specialist
- Role
- Brand Experience Manager at EasyBuy
- Location
- Bengaluru, IN
- LinkedIn followers
- 500 followers
About Kuntal Dutta
I help brick‑and‑mortar brands turn digital buzz into store action — moving footfall…
Experience
Brand Experience Manager
May 2023 — Present · Bengaluru, IN
Spearheaded digital marketing initiatives including Social Media Marketing, Influencer Handling, Video Ideation, and Social Engagement Planning.• Developed comprehensive strategies for leveraging influencers to enhance brand visibility and credibility.• Crafted engaging content ideas for user-generated content campaigns to foster community engagement and brand advocacy.• Implemented data-driven strategies for brand building, revenue generation, and customer engagement.• Conducted comprehensive analysis of digital media responses to optimize media penetration and ROI.• Utilized customer persona analysis to tailor communication strategies and media choices.• Managed agency, vendor, and partner relationships to ensure seamless execution of marketing campaigns.• Orchestrated brand alliances nationwide and handled PR for campaigns and NSOs.
Education
Bharatiya Vidya Bhaban, BBSR
PGDM, Marketing
2011 — 2013
MICA | The School of Ideas
Advance Certificate in Digital Marketing & Commu, Digital Communication and Media/Multimedia
Bharatiya Vidya Bhavan's
Postgraduate Degree, Marketing
Skills
- Mis
- Client Relation
- Coordination
- Btl Activations
- Clint Handling
- Teamwork
- Event Management
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