Kunal Bharti

Category Head- Electronics @ Shopclues

Role
Category Head- Electronics at Shopclues
Location
Gurugram, HR, IN
LinkedIn followers
500 followers

About Kunal Bharti

A seasoned executive with over 13 years of demonstrated expertise in Strategic Category Leadership and P&L Oversight within high-growth e-commerce environments. Specialized in Business Transformation, successfully incubating and scaling new ventures from ideation to $5 Cr/month in net sales. Core competencies include driving Revenue Growth, executing Contribution Margin Optimization, developing Data-Driven Pricing Strategy, and securing high-value Strategic Partnerships and Vendor Negotiations. Proven ability to lead Cross-Functional Collaboration and ensure Operational Excellence across complex retail portfolios.

Experience

  1. Category Head- Electronics

    Shopclues

    Apr 2022 — Present · Gurugram, IN

    P&L Ownership: Directed the full P&L and overall Strategic Growth for multiple diverse categories, consistently managing a monthly GMV of INR 80-85 Cr.• Business Incubation: Spearheaded the conceptualization and launch of the refurbished business, a transformation initiative that scaled the new vertical from zero to INR 5 Cr/month.• Profitability Analysis: Executed Contribution Margin Optimization by leveraging data-driven decision-making to reduce Direct Costs and enhance Marketing Spends.• Private Label Strategy: Orchestrated the creation and market entry strategy for proprietary Private Label brands (\"Digimate,\"\"Code Yellow,\"\"Home berry\") and expanded distribution across major e-commerce platforms (Amazon, Flipkart).• Strategic Alliances: Secured and managed a major Strategic Partnership with Intel for the RSA program, generating monetized support of ~$400K per year to drive laptop sellout.

Skills

  • Key Account Management
  • Procurement Outsourcing
  • Negotiation
  • Public Relations
  • Business Strategy
  • Retail
  • Inventory Management
  • Management
  • Team Management
  • Product Catalogues
  • Sales
  • Online Advertising
  • Sourcing
  • Vendor Management
  • Customer Service Operations
  • Marketing Strategy
  • New Vendor Development
  • Online Marketing
  • E-Commerce
  • Business Development
  • Sales Operations
  • Product Procurement
  • Procurement
  • Business Planning
  • Market Research
  • New Business Development
  • Marketing
  • Competitive Analysis
  • Creative Direction

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Kunal Bharti — Category Head- Electronics at Shopclues in Gurugram, HR, IN | Unifers