Kunal Bharti
Category Head- Electronics @ Shopclues
- Role
- Category Head- Electronics at Shopclues
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Kunal Bharti
A seasoned executive with over 13 years of demonstrated expertise in Strategic Category Leadership and P&L Oversight within high-growth e-commerce environments. Specialized in Business Transformation, successfully incubating and scaling new ventures from ideation to $5 Cr/month in net sales. Core competencies include driving Revenue Growth, executing Contribution Margin Optimization, developing Data-Driven Pricing Strategy, and securing high-value Strategic Partnerships and Vendor Negotiations. Proven ability to lead Cross-Functional Collaboration and ensure Operational Excellence across complex retail portfolios.
Experience
Category Head- Electronics
Apr 2022 — Present · Gurugram, IN
P&L Ownership: Directed the full P&L and overall Strategic Growth for multiple diverse categories, consistently managing a monthly GMV of INR 80-85 Cr.• Business Incubation: Spearheaded the conceptualization and launch of the refurbished business, a transformation initiative that scaled the new vertical from zero to INR 5 Cr/month.• Profitability Analysis: Executed Contribution Margin Optimization by leveraging data-driven decision-making to reduce Direct Costs and enhance Marketing Spends.• Private Label Strategy: Orchestrated the creation and market entry strategy for proprietary Private Label brands (\"Digimate,\"\"Code Yellow,\"\"Home berry\") and expanded distribution across major e-commerce platforms (Amazon, Flipkart).• Strategic Alliances: Secured and managed a major Strategic Partnership with Intel for the RSA program, generating monetized support of ~$400K per year to drive laptop sellout.
Skills
- Key Account Management
- Procurement Outsourcing
- Negotiation
- Public Relations
- Business Strategy
- Retail
- Inventory Management
- Management
- Team Management
- Product Catalogues
- Sales
- Online Advertising
- Sourcing
- Vendor Management
- Customer Service Operations
- Marketing Strategy
- New Vendor Development
- Online Marketing
- E-Commerce
- Business Development
- Sales Operations
- Product Procurement
- Procurement
- Business Planning
- Market Research
- New Business Development
- Marketing
- Competitive Analysis
- Creative Direction
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