Olakunle Thomas O.

About Olakunle Thomas O.

With many years of professional experience as a Senior Paid Media Leader, I have a robust background in digital campaign strategies and custom reporting. With an analytical mindset, I utilize abilities to transform media data into insights that increase return on media investments for massive company budgets, delivering advice that boost performance. I am highly skilled in online sales/awareness, partnership development, and lead qualification. It is my passion to ultimately drive high-level ROIs for clients and optimize accounts while simultaneously increasing ad spend budgets.Key Achievements Include: Utilized innovative analytical abilities to transform media data into insights that increased return on media investments for budgets surpassing $3M, delivering practical advice that boosted client businesses\' performance Increased 2 clients\' spending budget by 50% and 20% respectively due to impactful results from campaigns managed Managed 5 clients and executed digital media buying across key channels, including social platforms, Google Ads, video & display, achieving a 5:1 ROAS Successfully 10X-ed a B2B SaaS client\'s qualified lead growth in 5 months through campaign strategy and paid search, ensuring no leads were lost and targeting the right audiences through Google Analytics, ultimately improving quality of leads Spearheaded a highly effective top-of-mind awareness (TOMA) campaign for the Nigerian beauty industry through Google Ads, resulting in an impressive 20% growth in the database and an open rate of over 18%Contact me through this profile if you wish to connect.

Experience

1. Senior Digital Strategist

   Augustine Agency

   Oct 2025 — Present · US

   Leading end-to-end paid media strategy and performance planning across integrated multi-channel campaigns. I oversee strategic direction across Search, Paid Social, Video, and Programmatic, aligning media investment with client growth objectives while driving scalable reach, engagement, and conversion efficiency.My role focuses on building structured campaign frameworks, guiding budget allocation, identifying optimization opportunities, and translating complex performance data into clear executive-level insights. I work closely with internal teams and client stakeholders to ensure media execution remains both strategically grounded and performance-accountable, supporting sustained growth and measurable business impact.

Education

• Federal University of Technology Minna

  Bachelor of Technology (BTech), Physics

  2008 — 2013

• Wild Fusion Digital Center

  Digital Internship Program, Digital Communication and Media/Multimedia

  2015 — 2016

Skills

• Search Engine Ranking
• Microsoft Office
• Html
• Search Advertising
• Analytics
• Business Strategy
• SEO
• Computer Hardware
• Project Planning
• Facebook Marketing
• Project Management
• Advertising
• Management
• Strategic Planning
• Public Speaking
• Research
• Teamwork
• Microsoft Word
• Social Networking
• Strategy
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Mobile Marketing
• Windows
• Marketing
• Search Engine Optimization (SEO)
• Lead Generation
• Online Advertising
• Ip
• Business Development
• Google Adwords Professional
• Digital Marketing
• Social Media
• Leadership
• Marketing Strategy
• Marketing Communications
• Customer Service