Kunj Sheth

About Kunj Sheth

PROGRESSIVE | VISIONARY | GROWTH-FOCUSED | BUSINESS LEADERWith more than 16 years of leadership experience in global marketing and strategy roles across several industries, I have a demonstrated track record of expanding in new segments and geographic markets, launching new products, driving customer satisfaction, transforming organizations, and supporting top-line growth and improving profitability.As an accomplished executive, I have led business growth through market and customer analysis, product planning, pricing strategies and promotional plans which are sensitive to the local region. My track record is defined by my commitment in championing business objectives, exerting influence on strategy, and unearthing untapped opportunities for exponential growth. By orchestrating initiatives, I have consistently driven remarkable revenue expansion, fueling success of organizations under my purview. Furthermore, I have demonstrated exceptional acumen in nurturing and leading high-performing teams, fostering a culture of excellence and cultivating winning outcomes. SUCCESS STRATEGYOver my 16+ years of experience, I have made substantial contributions to the growth and advancement of the organizations I have been a part of. I excel in adapting marketing strategies to dynamic and competitive landscapes, delivering value to the business. My expertise lies in driving revenue growth, spearheading annual planning, and governing commercialization activities, resulting in remarkable benefits. With a deep understanding of the market, I am adept at driving substantial investments and resolving complex, multifaceted challenges. STEADY TRACK-RECORDI energize the organization and develop roadmaps - crafting a global go-to-market strategy to devise product and non-product initiatives. I excel at fostering innovation, orchestrating work processes, and instilling trust and confidence amongst stakeholders. Demonstrated strong people management skills to build and lead high-performing teams with an unbiased emphasis on diversity, cultures, and inclusiveness, in addition to delivering training to ensure best in class performance. Adept at driving and improving the top and bottom line through data and people-driven strategies.AREAS OF EXPERTISE:Integrated Marketing | Short to Long-Term Strategy and Execution | Product Marketing | Business Planning and Analysis | Pricing Strategy | Product Planning and Development | Team Development | 6Sigma – Green Belt Certified

Experience

1. Global Marketing Strategy Director

   Cummins Inc.

   Apr 2022 — Present · Dallas-Fort Worth, TX, US

   In my impactful role driving the global marketing strategy for a thriving prime and standby generator line of business, including new technologies such as microgrids, natural gas, amongst others. I assume a paramount responsibility for shaping and executing mid-to-long-term strategies across diverse market segments while exploring new opportunities for growth. Through my efforts, I have made significant contributions, including enhancing profitability, optimizing costs, and driving market penetration through effective product and non-product strategies. As an integral member of the leadership team, I spearhead and deliver key projects spanning strategy, business development, and marketing, generating actionable recommendations, and resolving complex challenges. My unwavering focus centers around governing commercialization activities, necessitating extensive collaboration and coordination with cross-functional stakeholders.DELIVERED RESULTS Developed a 5-year strategy and simulation to devise global product and non-product initiatives. Secured multi-million dollars investment for new product development to drive incremental revenue and margin improvement. Built and managed a multicultural team of professionals based out of India, China, the US, the UK, and Latin America. Conceptualized and launched the marketing campaign for Centum™ series generators including technical marketing, ads, customer event, tradeshows, and social media. Won Gold at Global Marcom Awards 2022 and CSE product of the year 2023. Led annual planning for new product investments, including exploring product improvements/investments opportunities, building business cases, undertaking prioritization, presenting, and seeking funding and final approval. Govern cross-functional commercialization activities with engineering, finance, sales, distributors, product management, marketing, and others to execute strategic growth initiatives into market.

Education

• Lancaster University

  Master of Business Administration - MBA, Strategy & Marketing

  2010 — 2011

• Loyola College

  Bachelors in Business Administration, Business Administration and Management, General

  2003 — 2006

• Annamalai University, Annamalainagar

  Post Graduate Diploma in Marketing Management, Marketing/Marketing Management, General

  2007 — 2008

Skills

• Industry Research
• Business Intelligence
• Market Analysis
• Project Management
• Business Analysis
• Team Management
• Consulting
• Strategy
• Strategic Consulting
• Management Consulting
• Research
• Qualitative Research
• Estimating and Forecasting
• B2b
• Database Creation
• Analysis
• Industry Trend Analysis
• Strategic Analysis
• Competitive Analysis
• Market Intelligence
• Forecasting
• Market Sizing and Forecast
• Quantitative Research
• Renewable Energy
• Market Entry
• Report Writing
• Analytical Skills
• Industry Analysis
• Pricing Strategy
• Energy
• Ms Office Suite
• Secondary Research
• Primary Research
• Analytics
• Business Strategy
• Competitive Intelligence
• Leadership
• Six Sigma
• Strategy Development
• Market Research