Kundan Srivastava

About Kundan Srivastava

Data-driven Product, SEO & Organic Growth Professional with 13+ years of experience in driving organic traffic and growth through technical SEO implementations, page speed insights, core web vitals, on-page optimization, conversion rate optimization, keyword research & analysis, content strategy, and link building for leading e-commerce, million page websites, B2B and B2C, and D2C companies.Planned and executed several successful SEO, ASO, content, YouTube, & digital marketing projects on multimillion user e-commerce websites. Currently, I am leading the global product, SEO strategy, organic growth, and better user experience at IndiGo Airline (flights, hotels, cabs, loyalty, various campaigns), the largest airline in India with a 64% domestic market share as of November 2023.Team player who finds pleasure in training others and spreading SEO knowledge. I am a fan of product strategy, data science, & analytics.

Experience

1. Senior Product Manager, Seo & Organic Growth

   IndiGo (InterGlobe Aviation Ltd)

   Jan 2024 — Present · Gurugram, IN

   Responsible for planning, implementing, managing IndiGo’s Product SEO strategies to enhance online presence & drive organic traffic. Strategy Development:1. Develop & execute effective SEO strategies that align with IndiGo’s business goals and objectives.2. Conduct keyword research and competitive analysis.3. Stay updated on industry trends and search engine algorithm changes.Technical SEO:1. Identify and resolve technical SEO issues such as crawl errors, site architecture, and mobile optimization.2. Ensure proper implementation of canonical tags, robots.txt, and XML sitemaps.3. Conduct regular site audits and implement necessary improvements.On-Page Optimization:1. Optimize website content, meta tags, and HTML elements for search engines.2. Ensure proper URL structure, schema markup, and site speed optimization.3. Collaborate with content creators and agencies for SEO-friendly content.Off-Page Optimization:1. Plan and execute link-building campaigns to acquire high-quality backlinks.2. Monitor and disavow toxic backlinks to maintain a clean link profile.3. Manage local SEO efforts, including Google My Business optimization.Analytics and Reporting:1. Monitor website performance using Google Analytics, Google Search Console, and SEO software.2. Prepare and deliver comprehensive SEO reports, highlighting key performance metrics and actionable insights.Team Management:1. Lead, mentor, and manage a team of SEO specialists, providing guidance and training as needed and ensure that team members adhere to best practices and stay updated on SEO trends.Product & UI/UX:1. Building product by understanding objectives, user experience and collaborate with product and UI/UX for better SEO strategies.2. Addressing product and business concerns, provide recommendations, and deliver regular updates.Budget Management:1. Manage SEO budgets ensuring efficient allocation of resources.2. Track and report on budget utilization and ROI for each campaign.

Education

• Indian Institute of Technology, Roorkee

  Postgraduate Degree, Strategic Product Management

• DIT UNIVERSITY

  Bachelor of Technology (B.Tech.), Information Technology

  2007 — 2011