Kunal Yadav

About Kunal Yadav

An Authentic Business & People Leader with over 2 decades of Leadership experience in building profitable businesses across all GTM’s of B2B, Food Service & Retail in the Food, Food Ingredients, Beverages, Packaging & FMCG sectors. My experience with Global MNC’s like Cargill, Olam, McCain, Coca-Cola, Tetra Pak, Berger Paints, enables me to drive business with large & engaged teams by inspiring with purpose and vision. Delivering results consistently with strong customer focus, collaboration, leadership agility and maturity. What I Do Best: Business Transformation & Strategy Execution – Spearheaded the shift from a product-led to a unified B2B sales organization, leveraging Cargill’s complete category solutions to unlock market potential.Established and scaled the French Fries & Frozen Veg Specialties category in India, driving 10x growth in 8 years. Re-modeled the Go-To-Market Strategy, achieving market share leadership, profitability gains, and enhanced field force efficiency. Customer-Centric Growth & Market Expansion – Developed a segmented GTM framework, identifying five distinct customer personas through extensive market mapping and behavioral analysis. This strategic approach has consistently delivered 20% YoY revenue growth. P&L & Revenue Optimization – Designed the 2030 growth strategy, aiming to double revenue and triple margins, while ensuring operational efficiency through S & OP, digital tools, and system integration (SAP, SFDC). High-Performance Team Leadership – Built and mentored teams that thrive on innovation, collaboration, and data-driven decision-making, achieving a 92% engagement score. My Leadership Philosophy:I believe in customer-first strategies, data-driven decision-making, and fostering a culture of ownership and innovation. Whether it\'s restructuring a GTM strategy, launching category-defining innovations, or building high-performing teams, my goal is to drive sustainable and profitable growth.Key strengths (basis leadership assessment by KF) • A balanced leader considered dependable, and results oriented to get the task in hand done. • With balanced people agility, able to work with different kinds of people and keep the focus on getting the work done. • With a high customer focus and results driven brand, able to represent the organization’s brand well, and hold customers important for overall success.• With high composure and empathy, able to handle tough people situations well, without getting flustered. This coupled with a balanced flexibility, teams find me understanding and supportive.

Experience

1. Vice President - Sales & Marketing (Food Service & B2b)

   HyFun Foods

   Mar 2025 — Present · Gurugram, IN

   Building Food Service and B2B Business for HyFun Foods.Core Member of the (IPO bound) Leadership Team, re-defining the GTM models, creating end to end processes, building a future forward innovation pipeline & developing capabilities.

Education

• Citicorp Infinity Business School

  MBA, Marketing

  2001 — 2003

• Delhi University

  B.Com, Commerce

  1996 — 1999

• Cornell University

  Executive Program in Management , Business Administration and Management, General

• UCLA Extension

  Strategic Leadership in a VUCA World, Strategy & Leadership

• Daly College, Indore

  AISSCE, Commerce

  1994 — 1996

Skills

• Key Account Management
• Trade Marketing
• Market Research
• Franchising
• Competitive Analysis
• Customer Insight
• Crm
• Key Account Development
• Product Development
• Business Strategy
• Business Development
• Fmcg
• Strategy
• Team Management
• Marketing
• Marketing Strategy
• Management