Kunal Shah

About Kunal Shah

I am a Growth and Brand Leader with 20+ years of experience building, scaling, and transforming marketing organizations across BFSI, Wealth Management, Insurance, and digital-first businesses.Currently functioning as deemed Head of Marketing, I lead enterprise-wide marketing strategy covering growth, brand, digital demand, partner/franchise marketing, and thought leadership, with full ownership of marketing P&L, compliance-led governance, and team leadership.My career has been anchored in solving business problems through marketing — whether it is scaling demand engines, repositioning legacy brands, building digital capabilities from scratch, or operating in highly regulated environments.I have led large rebranding programs, built SEO and performance-led growth engines, owned websites and martech platforms, and partnered closely with CEOs, founders, and CXOs to drive measurable business outcomes.What defines my leadership style:• Strong commercial and growth orientation • Deep understanding of brand + demand working together • Comfort operating at scale as well as in build-from-zero environments • High ownership mindset with accountability for outcomes, not activities

Experience

1. VP - Marketing Head of Marketing - Wealth Management, Partner (Franchise) and Securities Business

   IIFL Capital Services Limited

   Dec 2023 — Present · Mumbai, IN

   Own enterprise-wide marketing strategy aligned to business growth, partner expansion, and brand repositioning- Lead Digital (SEO, ASO, Performance, Content), Brand, Social Media, Internal & External Communications- Full marketing P&L ownership, including annual budgeting, allocation, and ROI governance- Lead organization-wide rebranding initiative, transitioning the company from IIFL Securities to IIFL Capital (logo, colour systems, brand guidelines, internal & external rollout, digital & physical assets)- Drive organic traffic and lead growth across platforms through SEO & ASO- Build scalable partner / franchise acquisition engines via SEO and performance marketing- Oversee events and sponsorships aligned with brand and business objectives- Led end-to-end website transformation from both technology and brand perspective- Defined and executed thought leadership content strategy for senior leadership positioning- Ensure strict adherence to compliance, regulatory, and governance standards; active participant in audits- Partner with Compliance, Legal, Risk, Product, Technology, and Business teams- Lead a structured organization with 3 vertical heads and 6+ team members

Education

• MKS College of Commerce & Economics (aka Ritambara College)

  Graduate, Commerce

  2001 — 2006

• NIIT

  Diploma in Software Engineering

Skills

• E-Commerce SEO
• Earned Media
• Online Advertising
• Search Engine Optimization
• Research
• Keyword Analysis
• Performance Content
• Online Marketing
• Organic Search
• Sem
• Google Analytics
• Research Analysis
• Search Advertising
• Search Analysis
• Search Engine Optimization (SEO)
• SEO Audits
• Digital Marketing
• Competitive Analysis
• Google Adwords
• SEO
• Smo
• Portfolio Analyst
• Landing Page Optimization
• Ppc
• Keyword Research
• Web Analytics
• Analytics