Kunal Nathani
Marketing Analyst II | SQL • Power BI • GA4 | Data Analytics & Optimization to Drive Growth
- Role
- Marketing Analyst Ii at Mr. Cooper
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Kunal Nathani
Excited to share that I\'ve embarked on a new academic journey! Currently pursuing my…
Experience
Marketing Analyst Ii
Jul 2024 — Present · Dallas, TX, US
Leverage SQL to pull and manipulate data for ad hoc analysis, providing actionable business insights via data mining to support strategic marketing initiatives.•Develop comprehensive executive reports using Looker, presenting key trends, challenges, and recommendations to senior management on a daily, weekly, and monthly basis.• Create and optimize interactive Power BI dashboards to visualize key performance indicators and track business trends.• Automate report distribution and email notifications using Power Automate, streamlining communication and ensuring timely insights for key stakeholders.•Identify revenue-generating segments and conduct cost-benefit analyses for programs and channels, ensuring optimal resource allocation and maximizing ROI.•Utilize BigQuery and Google Analytics 4 (GA4) to access and analyze large datasets, ensuring accurate and insightful reporting.•Actively monitor, analyze, and report on marketing campaign performance. Partner with marketing program managers to optimize targeting, segmentation, offers, and touchpoints.•Conduct A/B testing and develop Looker Studio reports to track key performance metrics, continuously improving marketing strategies.•Use Hotjar to analyze heatmaps, providing insights into user interactions and identifying opportunities to develop new strategies and enhance overall business performance.•Develop and maintain Power BI reports based on cross-functional department requests, tailoring visualizations to meet diverse business needs and support data-driven decision-making.
Education
Florida State University
Master of Science - MS, Business Analytics
Suffolk University
Bachelor of Science in Business Administration Degree, Honors Finance, Big Data and Business Analytics
2016 — 2020
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.