Kunal Barde

About Kunal Barde

I\'ve always been fascinated by data and the intricacies of working with real world datasets to derive meaningful, actionable insights. And the most rewarding aspect of it is to be able to drive those changes that make a positive impact on the real-world. I am currently responsible for driving audience growth and performance marketing on various social platforms, both organic and paid, by analyzing engagement trends and correlating with content analytics to drive efficiency, primarily using native social ad platforms with a combination of R and Python for ad-hoc analysis.After starting out as a Data Analyst, focused solely on audience growth, I had the opportunity to fill out a larger role as a performance marketing analyst and was fascinated by the data trends that could be derived. It was a logical extension, given the plethora of data to be mined and analyzed. One of the core accomplishments involved managing and optimizing social campaigns by 25-30% along with implementing custom data models and performance tracking.Skills/Interests: Google Analytics, Google Data Studio, Google Tag Manager, SEO, SEM, R, Python, Tableau, SQLite, MySQL, Social Ad Platforms (Facebook, Google, Amazon, LinkedIn, Pinterest), C++, Java

Experience

1. Martech Manager

   Robinhood

   May 2024 — Present · NY, US

   Led alignment between Data-Engg, Data Science, Mobile-Engg, Privacy, Legal and Compliance teams for setting up Martech infrastructure for APAC/International regions- Drove cross-functional alignment and execution as primary DRI for new MMP SDK implementation — bridging Marketing, DE, DS, and Mobile (iOS & Android) teams to enable successful onboarding and integration with downstream ad platforms- Championed enablement of Firebase Advanced CoMo (privacy focused marketing signal recovery) to recover ~70% of marketing signal loss due to GDPR opt-in in EMEA regions; Helps significantly scale performance marketing campaigns- Strong governance and enablement policy creation with privacy-engg, privacy-legal and compliance teams for marketing cookies, trackers, SDKs and user-data treatment. Standardized Martech enablement framework across various Robinhood business units and processes- Aligned Data Science, Data Engg, SEO and Web-Engg teams on attribution and measurement capture for logged-out mobile-web app experimentation (using MMP) requiring in depth knowledge on internal attribution, MMP attribution processes along with testing framework deployment

Education

• New York University - Polytechnic School of Engineering

  Master's degree, Computer Science

  2014 — 2016

• University of Mumbai

  Bachelor’s Degree, Computer Engineering

  2009 — 2013

Skills

• Trello
• Google Analytics
• C++
• Business Analysis
• Linear Regression
• Apis
• Statistical Data Analysis
• Microsoft Word
• Cartodb
• Mysql
• Data Analysis
• Python
• Powerpoint
• Microsoft Excel
• Java
• Html
• Web Scraping
• Data Munging
• Data Analytics
• Github
• Data Science
• Sqlite
• Microsoft Office
• Qgis
• Web Crawling
• Microsoft Powerpoint
• Postgresql
• Linux Desktop
• C
• Research
• R
• Sql
• Data Mining
• Data Wrangling
• Cloud Computing
• Multivariate Analysis
• Arcgis