Kunal Uma Singh

About Kunal Uma Singh

I work at the intersection of Affiliate Marketing and Media Buying with a growing focus on iGaming, user acquisition, and performance-driven growth. My experience so far comes from managing affiliates, optimizing traffic sources, and working on campaigns aimed at improving both volume and quality of users.I’ve worked closely with publishers, streamers, and influencers, where I learned how to negotiate CPA/CPL/RevShare deals, track performance, and identify which partners can scale profitably. A big part of my work has been monitoring traffic quality, improving conversion flows, and supporting partners so they can deliver stable results.On the media buying side, I’ve gained hands-on experience experimenting with creatives, basic targeting structures, and testing different angles to understand what drives better engagement and conversions. I enjoy the process of analysing what works, what doesn’t, and making small improvements that compound over time.I’m strengthening my analytics and technical marketing skills so I can make sharper, data-backed decisions. I already have hands-on experience with Meta Ads and Google Ads, and I actively work with tracking and analytics tools like GA4, AppsFlyer, and RedTrack/Voluum. I’m also building comfort with basic SQL to better understand performance data.I see iGaming as a fast-moving, competitive industry, and I enjoy staying updated, experimenting with new traffic sources, and understanding user behaviour. My long-term goal is to build strong, scalable user acquisition skills that combine affiliates, paid media, and data-driven optimisation.

Experience

1. Affiliate Program Manager

   Nda Igaming Non-Disclosure Agreement

   Nov 2025 — Present

   Own and manage the end-to-end affiliate program across key GEOs globally, focusing on scalable growth, profitability, and long-term partner retention-Onboarded, activated, and managed high-performing affiliates across CPA, Hybrid, and Revenue Share models-Negotiated commercial terms with affiliates, balancing competitive payouts with ROI and compliance requirements-Drove consistent FTDs, deposits, and revenue growth through strategic partner sourcing and performance optimization-Analyzed affiliate traffic quality, conversion rates, and LTV to identify scaling opportunities and eliminate low-quality sources-Collaborated closely with product, risk, and payments teams to ensure smooth partner operations and faster issue resolution-Implemented reactivation and retention strategies to increase partner lifetime value and reduce churn-Ensured adherence to brand guidelines, regional regulations, and internal compliance policies-Maintained transparent communication with affiliates through dashboards, reports, and regular performance reviews.

Education

• Pixavince Creations

  Photography, Film/Video and Photographic Arts

• Great Lakes Institute of Management

  Postgraduate Program , Strategic Digital Marketing

• Dr. Shakuntala Misra National University

  Bachelor of Commerce - BCom

  2013 — 2016

• Savitribai Phule Pune University

  Master of Business Administration - MBA, Marketing/Marketing Management

  2016 — 2018

• EduPristine

  Digital marketing , SEO, GOOGLE ANALYTICS, SOCIAL MEDIA MARKETING,SEM

  2017 — 2018

• International Institute of Information Technology Bangalore

  Executive Diploma in AI & DS, Data Science