Kunal Shukla

About Kunal Shukla

As a senior Sales & Marketing leader with 20 years of diverse experience, I have…

Experience

1. Head of Ecommerce - Mobile Enhancement & Eco-system Biz

   Samsung Electronics

   Aug 2022 — Present · Gurugram, IN

   Business Leadership• Built and led a high-performing team of Ecommerce Account Managers and cross-functional teams across Product and Marketing.• Fostered collaboration to drive scalable growth with key online partners.Business & Account Management• Directed end-to-end business operations including Sell-in, demand generation, margin optimization and profitability across major platforms like Amazon and Flipkart.• Championed growth on emerging platforms such as Myntra and Tata Cliq for categories spanning Tablets, Laptops, Wearables, TWS, Accessories and Phones.Product Lifecycle Management• Strategized product portfolio optimization (N and N-1) and executed robust Go-To-Market (GTM) plans.• Managed lifecycle interventions and seamless End-of-Life (EOL) product transitions.Demand Generation• Led integrated marketing initiatives including digital campaigns, influencer outreach and media strategies.• Collaborated with PR, media buying and merchandising teams to create robust traffic and conversion funnels.User Experience (UX)• Advanced consumer decision journeys by partnering with online platforms to enhance user interfaces and integrate technology solutions.Cross-Functional Leadership• Coordinated with senior leadership and cross-functional teams across product development, marketing, finance, sales, supply chain, SOP and legal.• Ensured seamless alignment with strategic objectives and efficient operations.Data Analytics & Insights• Leveraged big data and advanced tools to boost average basket value, improve customer engagement and drive profitable sales.Strategic Partner Program Management• Executed impactful programs leveraging Samsung Ecosystem attach platforms to maximize consumer value and foster loyalty.

Education

• Indian Institute of Management, Calcutta

  Senior Management Program

  2016 — 2017

• University of Rajasthan

  B.Com (Economics), Business/Managerial Economics

  1998 — 2001

• École Nationale Des Ponts Et Chaussées

  MBA, Sales & Marketing

  2001 — 2003

Skills

• Distributed Team Management
• Business Planning
• Business Development
• Sales Management
• Channel Partners
• Sales Operations
• Sales
• Key Account Management
• Product Marketing
• Retail
• Forecasting
• Marketing Management
• Channel
• Key Account Development
• Channel Sales