Kunal Shiva

About Kunal Shiva

I didn’t start out thinking about marketing strategy or budgets.I started on sets - making ideas work in the real world.Over time, one thing became clear.Most campaigns don’t fail because of bad ideas.They fail because ideas don’t survive execution, timelines, or money.With 8+ years across creative strategy, production, BTL activations, and integrated marketing, I work end-to-end from brief and idea to execution, vendor negotiation, procurement, and delivery. I think deeply about what ideas cost, how they scale, and whether they’re worth doing at all.I’ve managed budgets, vendors, and on-ground teams, optimised spends, negotiated trade-offs, and ensured creative ambition stays aligned with business reality - not the other way around.I’ve worked with brands like Puma, Diageo, Kia Motors, Urban Company, Duroflex, Gaana, Happn, Dewar’s Whiskey, and collaborated with creators and artists across music and digital culture.What I believe- Creativity without cost-awareness is fragile- Execution is a strategy- The best marketing is well-thought, well-produced, and well-budgetedIf you’re looking for someone who can talk ideas, execution, and money in the same sentence - we’ll probably get along.

Experience

1. Creative Producer

   The Offline Network

   Sep 2025 — Present · Delhi, IN

Education

• Madhu Bala Institute of Communication & Electronic Media

  Bachelor's degree, Mass Communication/Media Studies

  2016 — 2019

• Guru Gobind Singh Indraprastha University

  BA Mass Communication

  2016 — 2019