Kunal Roy
Founder I Ex-CEO at Dentsu Creative I Ex-CSO at Publicis Groupe
- Role
- Founder & CEO at VML
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Kunal Roy
20+ years leading creative businesses in different capacities across Asia at the best…
Experience
Founder & CEO
Jul 2025 — Present
Arth is a strategic consultancy that helps businesses create value by creating meaning.As Founder & CEO, I lead a value-driven advisory practice focused on brand strategy, business transformation and leadership advisory. We work with ambitious founders, growing businesses, challenger brands and independent agencies to unlock growth by aligning brand, business, and culture.At Arth, we specialize in:Brand-Led Business TransformationBrand Value CreationBrand PositioningBrand ArchitectureBrand SustainabbilityBrand RenovationMarketing InnovationCustomer Experience & Lifetime Value StrategyShopper Marketing StrategyBrand Identity SystemsIntegrated Creative CampaignGo-to-Market & Growth StrategyLeadership AdvisoryFractional CxO Advisory (CMO, CSO, CTO roles)Market Entry Strategy for South East Asia, India & Sri LankaMy role combines strategic counsel with creativity — guiding clients through complexity to clarity, from product to purpose, from ambition to lasting impact - transforming meaning to value.We believe meaning is the new currency of value. Arth is where that value is shaped, shared, and scaled.
Skills
- Strategy
- Retail Category Management
- Digital Strategy
- Brand Development
- Idea Generation
- Integrated Marketing
- Copywriting
- Fiction Writing
- Tvcs
- Digital Marketing
- Marketing Communications
- Brand Management
- Marketing Strategy
- Shopper Marketing
- Brand Activation
- Retail Marketing
- Creative Direction
- Creative Strategy
- Shopper Insights
- Strategic Planning
- Brand Architecture
- Print Ads
- Advertising
- Brand Consultancy
- Scripting
- Retail Innovation
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