Kunal Prajapati
Data Analytics & Privacy Solutions: Bridging the Gap with Adobe and OneTrust
- Role
- Manager Digital and Social Marketing at Mastercard
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kunal Prajapati
With a strong passion for data analytics (Adobe Analytics) and a commitment to privacy compliance (OneTrust), I leverage my expertise to help organizations transform data into actionable insights. Key Areas of Expertise:Adobe Analytics: Proficient in implementing and optimizing Adobe Analytics to drive meaningful insights and enhance customer experiences.OneTrust: Adept in managing privacy programs and ensuring compliance with data protection regulations. I work closely with teams to integrate OneTrust solutions, fostering a culture of transparency and trust. What I Bring to the Table:Proven track record of increasing data accuracy and driving impactful marketing strategies through analytics.Strong collaboration skills, enabling cross-functional teamwork to achieve shared objectives.A continuous learner who stays updated on industry trends and best practices, ensuring that my strategies are innovative and effective.I am passionate about helping organizations unlock the full potential of their data while maintaining a strong commitment to privacy. Let’s connect and explore how we can drive data-driven success together!
Experience
Manager Digital and Social Marketing
Mar 2024 — Present · Pune, IN
Migrated from AppMeasurement to WebSDK; enabled future-proof data architecture compatible with Adobe CJA.Defined XDM schemas in AEP to support omni-channel tracking.Well versed with DataPrep rules, enabled for precise ECID tracking, along with key custom eventsIntegrated OneTrust for GDPR/CCPA compliance via WebSDK.Collaborated with AEM teams for scalable component-level tracking.Automated tag audits with ObservePoint and Report Builder.Resolved implementation bugs with developers and QA.Coordinated with media agencies, Adobe, and stakeholders for analytics alignment.
Education
N B MEHTA
Bachelor of Science - BS, Computer Science
2003 — 2006
Skills
- Management
- Team Management
- Analytics
- Business Analysis
- Customer Relationship Management (Crm)
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