Kunal Pansare

About Kunal Pansare

Dynamic Digital Marketing Strategist with extensive cross-sector experience spanning technology, education, finance, real estate, IT SaaS products, and healthcare across B2B and D2C landscapes in Singapore, UK, UAE, India, and the US. Renowned for crafting and implementing comprehensive digital strategies that enhance brand presence, accelerate lead generation, and deliver measurable growth. Core Strengths: • Strategic Leadership: Expert in designing multi-channel marketing strategies driven by data insights and aligned with business objectives.• Diverse Project Leadership: Led impactful projects, including launching the Nasik Acres property platform and Founders magazine.• ERP & IT SaaS Expertise: Specialized in marketing cloud-based ERP and IT SaaS products across industries, effectively driving engagement and lead acquisition.• Technical Mastery: Proficient in WordPress, Shopify, Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Zoho, Ubersuggest, SEMrush, and advanced analytics tools.• Performance Optimization: Proven track record in managing and optimizing PPC campaigns, enhancing SEO/SEM performance, and maximizing ROI.• Content & Social Media Excellence: Developed and executed high-engagement content strategies and social media campaigns across LinkedIn, Facebook, Instagram, and other platforms. I am passionate about driving innovation and results by crafting strategic solutions and fostering collaboration to achieve impactful business outcomes.#DigitalMarketing #ERPMarketing #ITSAAS #StrategicLeadership #SEO #PerformanceMarketing #ContentStrategy #WebsiteOptimization

Experience

1. Digital Marketing Executive

   Winspire Solutions

   Feb 2023 — Present · Pune, IN

   Website Management: Managed and optimized multiple company websites, resulting in a steady increase in organic traffic through effective SEO strategies and technical improvements. Additionally, cloned websites for UK and India regions using cloud panel and AWS, ensuring localized performance and seamless operations. Landing Page Design: Designed and enhanced landing pages for webinars and product campaigns, significantly improving lead capture rates and user engagement. Digital Marketing Strategy: Developed and executed comprehensive digital marketing strategies for ERP and SaaS products, targeting B2B audiences across the UK, Singapore, and UAE. Lead Generation & Conversion Optimization: Implemented performance-driven lead generation strategies using tools like Cognism and LinkedIn Sales Navigator, resulting in higher-quality leads and improved conversion rates. Paid Campaign Management: Managed Google Ads and LinkedIn Ads campaigns, optimizing for performance and achieving a strong marketing ROI of 12 through continuous refinement. SEO and SEM Execution: Led SEO and SEM initiatives, including keyword research, content optimization, and paid search efforts, driving consistent growth in organic and paid traffic. Analytics & Reporting: Leveraged HubSpot, Google Analytics, and other tools to analyze campaign performance, enabling data-driven insights and strategic adjustments.Competitor & Market Analysis: Conducted thorough market research and competitive analysis in the B2B SaaS space to adapt strategies and maintain a competitive advantage. Content Calendar Management: Developed and maintained a content calendar for social media and email campaigns, ensuring consistency and improved audience engagement

Education

• Mumbai Educational Trust, MET League of Colleges

  Diploma in electronic and telecommunication engineering

• Savitribai Phule Pune University

  Bachelor of Engineering - BE, Electronics and Telecommunications Engineering

  2014 — 2018

• Ashoka Business School

  Master of Business Administration - MBA, Marketing