Kunal Kumar Samanta

About Kunal Kumar Samanta

With over 7.6 years of Experience in Search Engine Marketing, Google Ads, Meta Ads, Google Analytics 4,GTM, Google Search Console, Google Merchant Center Next, Microsoft Ads, LinkedIn Ads and X Ads. Key Expertise: Strategic Paid Media PlanningExpert in developing data-driven, full-funnel PPC strategies across Google, Meta, Bing, and LinkedIn Ads to drive leads, sales, and brand visibility. Campaign Management & OptimisationProficient in launching, managing, and scaling high-performing campaigns with a focus on ROAS, CPA, CTR, and audience targeting. Skilled in bid strategy, budget management, and A/B testing. Advanced Keyword & Audience TargetingStrong command over keyword research, match types, negative keywords, custom audiences, and segmentation for precision targeting and better performance. Performance Reporting & AnalyticsExperienced in setting up and interpreting GA4 reports, Data Studio dashboards, and conversion tracking to make informed optimisation decisions. Conversion Tracking & Tag ImplementationHands-on with Google Tag Manager, Google Ads Conversion Tracking, and event-based tracking across multiple platforms and CMS environments. E-commerce & Lead Gen ExpertiseTrack record of success with Google Shopping, Performance Max, Dynamic Re-marketing, and lead generation campaigns across B2B and B2C sectors. Creative Ad Copy & TestingSkilled in crafting compelling ad creatives and messaging strategies. Regularly conducts A/B tests to enhance ad relevance and engagement. Platform & Tool MasteryTools: Google Ads, Meta Ads Manager, Microsoft Ads, LinkedIn Campaign ManagerTech: Google Tag Manager, Google Analytics, SEMrush, Shopify, WordPress, WooCommerce Re-targeting & Re-marketingExpertise in building smart re-targeting funnels using custom audiences and lookalikes to re-engage high-intent users. Policy Compliance & Quality AssuranceStrong understanding of ad platform policies. Efficient in resolving disapproval and ensuring campaign compliance.🤝 Team CollaborationExperienced in presenting strategies and reports to clients and leadership. Proven ability to lead teams and mentor junior PPC specialists.

Experience

1. Sr Ppc Executive

   Job Opportunities

   Jan 2025 — Present

Education

• West Bengal University of Technology, Kolkata

  Bachelor's degree, Computer Science

  2006 — 2010

• West Bengal University of Technology, Kolkata

  Master's degree, Accounting and Finance

  2013 — 2015