Kunal Khetani
Category Marketing Lead | SPJIMR, MBA 22-24 | Marketing and Brand Strategy | P&L Management | Stakeholder Management | Digital Marketing | Integrated Campaign Planning | Team Management
- Role
- Lead - Category Marketing at Polycab India Limited
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Kunal Khetani
I am a marketing leader with 9 years of experience in brand management across diverse sectors, such as fashion, retail, education, F&B, and real estate. I have a strong record in brand leadership, stakeholder engagement, and project management, backed by a PGPM from SPJIMR.As a Group Account Manager at Makani Creatives, I led over 30 integrated marketing campaigns as a brand custodian for an INR 290 bn footwear company, gaining customer insights and driving product collection expansion. I also developed brand identities, in-store experiences, and GTM strategies for various brands, collaborating with 50+ influencers to enhance brand visibility. I cultivated strong relationships with CXOs, resulting in revenue increase for the agency over 2 years. I effectively managed vendors and a 25-member team, optimizing resources and delivering high-quality creative output. My expertise lies in formulating and executing integrated marketing campaigns spanning ATL, BTL, and digital channels, with a focus on customer-centricity and innovation.
Experience
Lead - Category Marketing
Dec 2024 — Present
Education
The Maharaja Sayajirao University of Baroda
Bachelor of Business Administration (BBA), Marketing
2009 — 2012
The Maharaja Sayajirao University of Baroda
Masters in Communication Studies, Communication, Journalism, and Related Programs
2012 — 2014
SPJIMR SP Jain Institute of Management & Research
PGDM, Marketing
INSEAD
Business Education Seminar, Business Strategy, Tech Consulting, Change Management
Skills
- Video Editing
- Film Editing
- Art Direction
- Management
- Team Management
- Online Advertising
- Film Production
- Social Media
- Film Criticism
- Television
- Advertising
- Digital Photography
- Journalism
- Research
- Copy Editing
- Marketing
- Feature Films
- Commercial Photography
- Writing
- Broadcasting
- Tv News Production
- Outlook
- Creative Solutions
- Video
- Creative Direction
- Creative Writing
- Script-Writing
- Photoshop
- Video Post-Production
- Microsoft Office
- Film
- Video Production
- Social Media Marketing
- Customer Relationship Management (Crm)
- Public Speaking
- Customer Service
- Public Relations
- Campaign Strategies
- Business Strategy
- Marketing Strategy
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