Kunal Khetani

Category Marketing Lead | SPJIMR, MBA 22-24 | Marketing and Brand Strategy | P&L Management | Stakeholder Management | Digital Marketing | Integrated Campaign Planning | Team Management

Role
Lead - Category Marketing at Polycab India Limited
Location
Mumbai, MH, IN
LinkedIn followers
500 followers

About Kunal Khetani

I am a marketing leader with 9 years of experience in brand management across diverse sectors, such as fashion, retail, education, F&B, and real estate. I have a strong record in brand leadership, stakeholder engagement, and project management, backed by a PGPM from SPJIMR.As a Group Account Manager at Makani Creatives, I led over 30 integrated marketing campaigns as a brand custodian for an INR 290 bn footwear company, gaining customer insights and driving product collection expansion. I also developed brand identities, in-store experiences, and GTM strategies for various brands, collaborating with 50+ influencers to enhance brand visibility. I cultivated strong relationships with CXOs, resulting in revenue increase for the agency over 2 years. I effectively managed vendors and a 25-member team, optimizing resources and delivering high-quality creative output. My expertise lies in formulating and executing integrated marketing campaigns spanning ATL, BTL, and digital channels, with a focus on customer-centricity and innovation.

Experience

  1. Lead - Category Marketing

    Polycab India Limited

    Dec 2024 — Present

Education

  • The Maharaja Sayajirao University of Baroda

    Bachelor of Business Administration (BBA), Marketing

    2009 — 2012

  • The Maharaja Sayajirao University of Baroda

    Masters in Communication Studies, Communication, Journalism, and Related Programs

    2012 — 2014

  • SPJIMR SP Jain Institute of Management & Research

    PGDM, Marketing

  • INSEAD

    Business Education Seminar, Business Strategy, Tech Consulting, Change Management

Skills

  • Video Editing
  • Film Editing
  • Art Direction
  • Management
  • Team Management
  • Online Advertising
  • Film Production
  • Social Media
  • Film Criticism
  • Television
  • Advertising
  • Digital Photography
  • Journalism
  • Research
  • Copy Editing
  • Marketing
  • Feature Films
  • Commercial Photography
  • Writing
  • Broadcasting
  • Tv News Production
  • Outlook
  • Creative Solutions
  • Video
  • Creative Direction
  • Creative Writing
  • Script-Writing
  • Photoshop
  • Video Post-Production
  • Microsoft Office
  • Film
  • Video Production
  • Social Media Marketing
  • Customer Relationship Management (Crm)
  • Public Speaking
  • Customer Service
  • Public Relations
  • Campaign Strategies
  • Business Strategy
  • Marketing Strategy

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Kunal Khetani — Lead - Category Marketing at Polycab India Limited in Mumbai, MH, IN | Unifers