Kunal Gupte
Associate Vice President Marketing @Aditya Birla Sun Life Insurance
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WORK HISTORY
Associate Vice President Marketing @Aditya Birla Sun Life Insurance
EDUCATION
University of Mumbai
Bachelor's degree, B.M.S
ABOUT KUNAL GUPTE
Results-driven, holistic Marketing Leader, with 16+ years of success in driving revenue growth and expanding presence in highly competitive markets through brand management and marketing & communication initiatives. Expertise lies in developing and implementing marketing strategies tailored to market dynamics and business objectives. Possesses understanding of customer needs and market trends to identify opportunities for revenue growth and market expansion. Ability to guide teams in driving marketing initiatives and implementing new communication ideas in emerging markets, driving market expansion and new market penetration.Excellence in brand/product launches, re-branding, and tapping new markets. Strategic acumen in coaching and mentoring professionals to maximize their potential and performance. Known for cultivating beneficial alliances & partnerships with stakeholders (clients + KOL’s + leadership).@ Bharti AXA Life Insurance Brand Ambassador Campaigns: Managed and launched brand ambassador, Ms. Vidya Balan, with the release of four brand films and product launches under her endorsement. Achieved a 141% increase in campaign reach and 14% increase in brand search queries during FY23. Launched 3 products under Vidya Balan scheme, including Brand Sonic. Customer Engagement: Managed customer engagement campaigns, leading to a 33% increase in emailer click-to-open rate from 17% in FY23. Introduced new initiatives such as 0% interest waiver campaign and renewal communications, resulting in a 20+% increase in 13-months. Complaint Reduction Program: Initiated Sankalp program aimed at reducing complaints, resulting in a 25% reduction in complaints. Product Launch: Launched QR Smart Card, providing customers with an easy-to-read 2-pager policy summary, leading to 15-point increase in NPS. Agency & Partnership Distribution: Provided sales support to channels for over five products, resulting in a 10% increase in product mix in business.AWARDS & RECOGNITIONRecognized as a Rising Star in Future Retail India for introducing new marketing initiativesExtra Punch Awards for planning and execution of Diwali Campaign for EzoneIndividual Award for Best Marketing Performer in recognition of contributions to agency and partnership distributionTeam Recognition Award under the company recognition program
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