Kunal Bhujade
Marketing Strategy, Initiatives & Operations | Demand Gen | Integrated Marketing Campaigns | Digital Marketing | Sales Development & Enablement | @Tata Communications Limited
- Role
- Senior Manager - Marketing & Communications at Tata Communications
- Location
- Pune, MH, IN
- LinkedIn followers
- 500 followers
About Kunal Bhujade
Marketing professional with 13 years of experience in the IT/ITES industry, owning and driving demand gen across multiple marketing channels, optimizing marketing operations, and enabling sales through impactful campaigns with a strong digital focus. Skilled in funnel acceleration, reporting, market research, and account management, with a proven record of delivering measurable growth and strengthening customer engagement\"
Experience
Senior Manager - Marketing & Communications
May 2025 — Present · Pune, IN
Led India regional marketing efforts; drove demand through Lead Gen;collaborated with cross-functional teams; managed SFDC marketing funnel; directed digital creative development with agencies; managed MQL inflow; forecasted marketing funds; developed account profiles.• Planning and driving India regional marketing initiatives, driving demand generation through multiple marketing channels, including Direct Marketing Resource(DMR), achieving significant funnel growth.• Collaborating with cross-functional teams (Sales, Digital Marketing, Product Marketing) to design and implement integrated demand generation campaigns across the India region.• Managing regional marketing operations, overseeing the marketing funnel within Salesforce (SFDC) to ensure optimal lead flow and conversion.• Directing external agencies in the creation of engaging digital creatives for product-led growth (PLG) campaigns, amplifying brand presence across diverse digital platforms.• Overseeing full lifecycle of Marketing Qualified Leads (MQLs) generated through demand generation campaigns, ensuring effective lead nurturing and conversion.• Forecasting and managing marketing budget, optimizing resource allocation for maximum campaign impact.• Streamlining lead management by overseeing the routing of corporate website inquiries, contributing to new logo acquisition.• Improving campaign efficiency by tracking performance metrics and optimizing agency effectiveness across regions.• Handling a team of 23 people for demand gen and campaigns.
Education
Rajiv Gandhi Prodyogiki Vishwavidyalaya
Bachelor of Engineering (B.E.), Computer Science
2004 — 2008
International School of Business & Media
(MBA), Post Graduation Business Leadership Program, Marketing & Systems
2009 — 2011
Queen Mary's Hr. Sec. School
Higher Secondary, Science
2003 — 2004
Queen Mary's Hr. Sec. School
High school, science
2001 — 2002
Skills
- Report Writing
- Microsoft Office
- Sales
- Market Analysis
- Analysis
- Cold Calling
- Sales Operations
- Lead Genaration
- Business Analysis
- Team Leadership
- Customer Relationship Management (Crm)
- Lead Generation
- Sales Process
- Management
- Software Development Life Cycle
- Research
- Business Development
- Team Management
- Demand Generation
- Databases
- Talent Acquisition
- Crm
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