Kunal Bagaya
Profitability Management | Marketing Strategy | Customer Relationship Management & Retention | Customer Analytics | Customer Acquisition | Market Reasearch - Business Head @ Byjus
- Role
- Area Businesss Head at Byju\'s
- Location
- Mumbai, IN
- LinkedIn followers
- 500 followers
About Kunal Bagaya
Experienced Sales and Marketing professional with a demonstrated history of working in…
Experience
Area Businesss Head
Oct 2021 — Present · Mumbai, IN
Strategy and P&L: • Made BTC centers profitable by doing asset planning and increasing the sales by 86% WoW • Conducted more than 30+ training sessions to increase the sale productivity • Created sales tracking mechanism to understand the consumer roadblocks and created strategy for different consumer categories, increased sales by 86% • Responsible for P&L management, cash flow & market share driven growth decisions through data analytics • Ensuring revenue increases through newly acquired customers by doing sales funnel management Business Operations : • Managed large sales team across 5 centers (MM - 5, Service Counsellors - 10) along with 60+ BDEs. • Handled marketing budget worth 1.2 Cr across 5 Centers, conducted ATL/BTL campaigns for quality walk-ins • Devised strategy to predict probable churn, thereby helping team in customer service & retention. Reduced Refund Request by 26%, contributed 9 lac net adds MoM per center ->Implemented Call Verification process for customers to reduce false sales commitment, reduced RR% • Increased NPS score from 63% to 94%, converting detractors to promoters by constant feedback mechanism • Improved Online & Offline attendance by introducing monthly R&R and student engagement activities GTM: • Formulated and executed asset planning (Schools, RWA, Club/communities, Corporate, Local assets) for 800+ assets including B2B & B2C assets for customer acquisition • On-boarded MyGate, NoBroker for RWA & BTL activations, increased lead quality by 49% within a month
Education
Mahakal Institute Of technology/ RGPV
Bachelor's Degree, Electronics and Telecommunications Engineering
2009 — 2013
St. Paul's Convent School, Ujjain (M.P.)
Schooling
1995 — 2009
Student At IBS Business School, Pune
Master of Business Administration (MBA), Major Marketing Minor Finance
2013 — 2015
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