Kumud Ranjan

About Kumud Ranjan

Recipient of Top India\'s 100 Digital Marketers, Hot 50 Brands, TOP 100 Smartest Digital Marketing Leaders, LinkedIn Top eCommerce Voice -Kumud has varied experience which spans across established Blue-Chip companies as well as startup. He has been instrumental in setting up digital infra at some of the biggest conglomerates translating into successful business model. He is responsible for long-term vision, preparing & driving the annual business plan, driving the P&L & managing the strategic goals/objectives of the business-19 years of experience in turnaround and high-paced environments, managing digital transformations, Category management, Strategic planning, Omni channel commerce, Digital marketing (SEO, SEM, Influencer & Social), Analytics, Product management, Project management, team building & digital upskilling to Capture and increase Market share in India & UAE-Start-up Specialist having strong business acumen in B2B, B2C and D2C space. Integrated and launched multi brand and multi seller complex platforms from scratch.(Magento, Shopify, CMS, OMS, ERP, Personalization, Content, Payment, Logistics, Martech tools, AR/VR etc). Ready to solve problems in Omni-commerce/Digital space by launching innovative profitable ventures-Part of Founding team of Reliance E-commerce (AJIO), a leading Indian fashion ecommerce platform and Snapdeal.com, a horizontal marketplace in India. Founded multiple categories in Fashion, Electronics and Home and grew the vertical exponentially YOY-Entrepreneurial and out-of-box thinker with a proven ability to build successful Digital businesses and partnerships at various organizational levels, demonstrate good judgment with the ability to make timely and sound decisions-Customer- obsessed and an effective communicator with proven ability to understand and convey complex information in a clear and concise manner. Constantly improving the customer NPS and CPS by optimizing customer omnichannel journey and increasing the customer lifetime value (LTV)-Working and advising startups on MVP’s, Funding pitch, Expectations setting, GTM strategy etc and learning together during the process-His special area of interest is marketing and understanding the digital consumer behavior. To keep learning he keeps visiting multiple management institutes for Guest lectures & Workshops.

Experience

1. Digital Consultant - Commerce & Marketing

   Wipro

   Jul 2023 — Present · Bengaluru, IN

   Manage globally \"Digital Marketing & Commerce “group, which partners with organizations to create multi-experiences for their Customers, Employees & Partners across digital touch points and channels. Engagements include both defining and working on the digital platforms to deliver contextual & seamless experiences across the value chain of marketing, sales, and service experience. Responsible for vertical P/L and category growth.Partner with customers to solve complex business problems- Increasing Revenue through Digital platform- Defining the evolving Digital KPI\'- Driving CRO and customer experience- Provide Domain knowledge & insight to customers- Establishing channels B2C/D2C, Marketplace for Consumer brands - Customer engagement across user journey from lead to loyalty - Improving ordering experience & complex buying journeys

Education

• Indian Institute of Management, Calcutta

  Executive Program, Advanced Program for Marketing Professionals

  2015 — 2016

• Jims-Delhi

  Master of Business Administration - MBA, Marketing&IT

  2004 — 2006

• Kendriya Vidyalaya

  10+2

  1997 — 1999

• Manipal Academy of Higher Education

  Bachelor’s Degree, B-Tech-Information technology

  1999 — 2003

Skills

• Team Building
• Management
• Networking
• Business Planning
• Recruiting
• Business Development
• Account Management
• Negotiation
• Marketing Strategy
• Product Management
• Customer Relationship Management (Crm)
• Data Analysis
• Analytics
• Business Strategy
• Key Account Management
• Crm
• Team Management
• Sales Operations
• Competitive Analysis
• Sales
• Marketing
• Market Research
• Project Planning
• Strategy
• E-Commerce
• Leadership