Kumud Shankar

About Kumud Shankar

Strategic Marketing & Digital Leader with 15+ years across AdTech, SaaS, HRTech, LegalTech, Banking and Media & Entertainment.I build scalable GTM engines, lead high-performance teams, and transform early-stage ideas into revenue-ready, enterprise-grade businesses.My experience cuts across 0→1 product launches, 1→100 scale-up, multi-market expansion, performance marketing, P&L ownership, analytics, and AI-led decision systems.I’ve worked as a Founder, Chief Business Officer, and Fractional CMO, enabling brands to modernise their GTM, optimise CAC, scale digital infrastructure, strengthen brand architecture, and deploy AI for marketing, content, and customer intelligence.Professional Highlights- Scaled my digital agency from scratch to 70% CAGR, building a 35+ member team and delivering success to 100+ clients- Led 150+ digital-first and launch campaigns across OTT, BFSI, FMCG, Media & Retail- Raised US$500K to build an AI + CTV AdTech platform for measurement, targeting and programmatic optimisation- Fractional CMO for SaaS & AI companies → delivered 15+ enterprise onboardings, 1,500+ pilot users, and built multi-channel growth engines- APAC award winner for Media Mix Modelling; analytics leadership across India, APAC, EU, US & China- Built teams across Marketing, Product, Growth, Performance, Analytics, and Creative.What I Do Best1. GTM Strategy & Category Creation2. Demand Generation & Full-Funnel Growth3. Brand + Performance Integration4. Digital strategy and transformation5. CTV & AdTech Innovations (RTB, suitability, content-AI)6. AI-led insights, & Attribution, forecasting7. Enterprise acquisition & retention8. Cross-functional leadership (Marketing × Product × Sales)What Drives MeA. Creating marketing systems that blend human intelligence + data + creativity.B. Building teams that grow through ownership, clarity and innovation.C. Using technology responsibly to solve real problems for real users.If you’re building something ambitious in digital, AI, media, SaaS or consumer-tech, happy to connect.

Experience

1. Fractional CMO

   All Things People

   Jan 2024 — Present

   Designed the 0→1 GTM engine for ATP Elevate, an enterprise HRTech SaaS platform.Built a multi-channel demand generation system, resulting in 15+ enterprise wins in the first year.Leading 1→100 scale strategy, new product expansions, and global growth readiness.Strengthened acquisition, onboarding & retention workflows across CX, product & sales.

Education

• Delhi University

  Bachelor of Arts (B.A.), Economics

  2002 — 2005

• MICA | The School of Ideas

  MBA, Brand Management

  2006 — 2008

Skills

• Event Management
• Consumer Insights
• Analytics
• Public Relations
• Customer Relations
• Social Media
• Corporate Communications
• Research
• Planning
• Analysis
• Budgeting
• Online Marketing
• Brand Development
• Segmentation
• Consumer Behaviour
• Social Media Marketing
• Web Analytics
• Vendor Management
• Strategic Planning
• Integrated Marketing
• Business Development
• Digital Marketing
• Qualitative Research
• Competitive Analysis
• Spss
• Crm
• Customer Service
• Promotions
• Project Planning
• Strategy
• Marketing Research
• Marketing Management
• Market Analysis
• Brand Communication
• Advertising
• Media Planning
• Marketing Communications
• Market Research
• Marketing Strategy
• Customer Insight