Vivek Kumar
Senior Manager (Marketing) at Bank of Baroda
- Role
- Incharge - Casa at Kanpur Metro Region at Bank Of Baroda
- Location
- Kanpur Nagar, UP, IN
- LinkedIn followers
- 500 followers
About Vivek Kumar
Over 14+ years of experience in Sales, Marketing and Business Development with leading Private and Public-Sector Banks- Awarded \"Top ‘AA’ Grade in Annual Performance Appraisal” of Bank of Baroda for the FY’19-20, FY’20-21, FY’21-22 & FY’22-23- Awarded \"Rank No.1-Marketing Officer” of Allahabad Bank for the FY’14-15, FY’15-16 & FY’16-17- Awarded “Top Performer of the Circle” of Axis Bank for the FY’12-13.
Experience
Incharge - Casa at Kanpur Metro Region
Jul 2025 — Present · Kanpur Nagar, IN
Spearheaded strategies to drive growth in Average CA and SA bases, consistently exceeding terminal balance targets through aggressive market penetration and relationship deepening- Reduction in the number of \"Negative Branches\" by implementing performance-tracking tools and mentoring branch teams on CASA sales techniques- Achievement of new Salary and Non-FI Savings Account targets, focusing on high-quality sourcing and account funding- Optimized portfolio quality by reducing dormant accounts and reclaiming DEAF accounts, ensuring a 100% retention rate for high-value retail customers- Maintained 100% compliance with all RBI regulatory frameworks and internal bank guidelines, achieving zero-defect audits.
Education
Indian Institute of Banking & Finance (IIBF)
Junior Associate of IIB&F (JAIIB)
Birla Institute of Technology, Mesra
MBA, Marketing
JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA
Bachelor of Technology - BTech, Computer Science & Engineering
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