Vivek Kumar

Senior Manager (Marketing) at Bank of Baroda

Role
Incharge - Casa at Kanpur Metro Region at Bank Of Baroda
Location
Kanpur Nagar, UP, IN
LinkedIn followers
500 followers

About Vivek Kumar

Over 14+ years of experience in Sales, Marketing and Business Development with leading Private and Public-Sector Banks- Awarded \"Top ‘AA’ Grade in Annual Performance Appraisal” of Bank of Baroda for the FY’19-20, FY’20-21, FY’21-22 & FY’22-23- Awarded \"Rank No.1-Marketing Officer” of Allahabad Bank for the FY’14-15, FY’15-16 & FY’16-17- Awarded “Top Performer of the Circle” of Axis Bank for the FY’12-13.

Experience

  1. Incharge - Casa at Kanpur Metro Region

    Bank Of Baroda

    Jul 2025 — Present · Kanpur Nagar, IN

    Spearheaded strategies to drive growth in Average CA and SA bases, consistently exceeding terminal balance targets through aggressive market penetration and relationship deepening- Reduction in the number of \"Negative Branches\" by implementing performance-tracking tools and mentoring branch teams on CASA sales techniques- Achievement of new Salary and Non-FI Savings Account targets, focusing on high-quality sourcing and account funding- Optimized portfolio quality by reducing dormant accounts and reclaiming DEAF accounts, ensuring a 100% retention rate for high-value retail customers- Maintained 100% compliance with all RBI regulatory frameworks and internal bank guidelines, achieving zero-defect audits.

Education

  • Indian Institute of Banking & Finance (IIBF)

    Junior Associate of IIB&F (JAIIB)

  • Birla Institute of Technology, Mesra

    MBA, Marketing

  • JSS ACADEMY OF TECHNICAL EDUCATION, NOIDA

    Bachelor of Technology - BTech, Computer Science & Engineering

Find verified contacts for anyone on LinkedIn

Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.

Free plan included · No credit card required

This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.

Vivek Kumar — Incharge - Casa at Kanpur Metro Region at Bank Of Baroda in Kanpur Nagar, UP, IN | Unifers