Rohit Kumar

About Rohit Kumar

Senior SEO Specialist with hands-on experience developing and executing strategies that drive organic growth and higher rankings across SaaS and other industries. Skilled in on-page and off-page optimization, technical audits, AIO optimization, and data analysis to improve performance. Experienced in building quality backlinks, optimizing content for both traditional and AI-driven search, and working with teams to align SEO with business goals.Core strengths:• AI Overview and generative search optimization• Keyword research and content strategy• Technical SEO audits• High-authority link building• Performance tracking and analytics• Structured data and schema implementation• Securing top SERP featuresMBA in Marketing (USMS, GGSIPU). Previous experience as Senior Marketing Executive and Media Analyst at leading firms at Zycus and Wipro, turning insights into actionable strategies and tracking emerging trends. Practical, data-focused, and creative in solving complex SEO challenges.Open to connecting if you’re looking for someone who can strengthen your SEO and prepare your search strategy for the evolving AI landscape.

Experience

1. Sr Seo Specialist

   Strobes Security, Inc.

   Feb 2025 — Present

   I handle the entire SEO end to end, from on-page optimization to off-page work like backlink building, guest posting, and product or profile listings. I also take care of the technical SEO, manage GMB profiles, and keep lead magnet pages performing at their best.Lately, working into AI Overview Optimization and exploring AIO strategies for platforms like ChatGPT and Perplexity Search, the new frontiers of search visibility. I also build data tracking dashboards to keep an eye on what’s working and tweak strategies for steady, sustainable growth.

Education

• University School of Management Studies, GGSIPU

  Master of Business Administration - MBA

  2017 — 2019