Ravi Kumar

About Ravi Kumar

Dynamic and results-driven Senior Digital Marketing Lead with a proven track record of crafting and executing marketing strategies that drive brand awareness, engagement, lead generation & revenue growth.Excellent hands-on experience in Digital Marketing, Paid Campaign Management, Account-Based Marketing, SEO, SEM/PPC, Social Media Marketing, A/B Testing, Digital Analytics, Brand Awareness, Demand Generation, Performance Marketing, Web Optimization, Project Management & Team Management- Experienced in leading teams of marketing professionals to meet and exceed digital marketing goals- Designed and implemented end-to-end demand generation campaigns driving increased leads and enhanced sales- Analyzed marketing analytics data and lead business reviews with Stakeholder on a monthly basis providing them business insights and actionable recommendations to ensure marketing and business objectives are being met- Lead and executed numerous digital paid media campaigns by managing and optimizing a large, multi- million dollar advertising budget- Achieved business target of 20% YTY traffic growth & engagement, 100% leads generation and revenue target. Improved Web presence, search visibility and top google ranking.EXPERIENCE WITH DIGITAL TOOLS: Adobe Analytics, Adobe Target, Adobe Experience Manager (AEM), Google Analytics, Search Ads 360, Google Search Console, Ahrefs, Coremetrics, Hotjar, BrightEdge, Medallia, Hootsuite, Sysomos, Talkwalker, Sprinklr, SQL, Tableau, Dreamweaver, HTML/XHTML, CSS and MS Office

Experience

1. Senior Digital Marketing Lead

   Kyndryl

   Sep 2021 — Present · Bengaluru, IN

   Lead the Digital Marketing of the Kyndryl Applications, Data & AI practice. Create and execute comprehensive digital marketing plans aligned with overall business goals and achieving results- Implementing a content marketing strategy for various digital channels, such as websites, social media, emails, paid media to educate and engage the target audience, making kyndryl offerings hyper-discoverable, brand awareness, driving website traffic and engagement- Optimize paid advertising campaigns to improve conversion rates and Implement SEO best practices to improve search visibility, google ranking and drive organic traffic- Implement a social media strategy to build brand presence, engage with the audience, and drive user interaction- Improve website conversion rates through A/B testing and user experience enhancements- Monitor and analyze key performance metrics & optimization

Education

• Bangalore University

  B.Sc., Economics,Maths, Statistics

  1992 — 1995

• Sikkim Manipal University - Distance Education

  Master of Business Administration (M.B.A.), Marketing

Skills

• Web Analytics
• Search Engine Marketing (Sem)
• E-Commerce
• Google Analytics
• Omniture
• Digital Marketing
• Search Engine Optimization (SEO)
• Lead Generation
• Javascript
• SEO
• Landing Page Optimization
• Marketing
• Google Adwords
• Affiliate Marketing
• Pay Per Click (Ppc)
• Ppc
• Content Management
• Digital Strategy
• Online Marketing
• Sem
• Online Advertising
• Web Marketing
• Analytics