Vinita Kumari
Digital Marketing Specialist | PPC Optimization | AI Campaign Strategy | ROAS Expert
- Role
- Campaign Manager at Tech Mahindra
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Vinita Kumari
Dynamic Digital Marketing Strategist with 8+ years of global expertise driving measurable…
Experience
Campaign Manager
Apr 2025 — Present · Bengaluru, IN
Cross-Platform Campaign Leadership – Spearheaded Amazon Ads, Meta Ads, and Google Ads campaigns with a Rs 5M+ monthly budget, ensuring optimized spend and maximum ROI.• Data-Driven PPC Optimization – Engineered AI-powered bidding strategies, boosting ROAS by 10X while maintaining cost efficiency.• Conversion Acceleration – Implemented A/B testing on creatives and messaging, achieving a 40% surge in CTR and 20% uplift in conversion rates.• Amazon Ads Excellence – Optimized Sponsored Products, Sponsored Brands, and Sponsored Display campaigns, reducing ACOS by 18% via advanced keyword targeting and audience segmentation.• Ecommerce Growth Impact – Delivered 30% sales growth and 20% lower CPA for online retail clients through Meta Shops and Amazon Shops optimization.
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