Kumaresan Selvaraj

About Kumaresan Selvaraj

Results-Driven Growth & Marketing Leader with 9+ years of experience building and scaling global digital strategies for B2B & SaaS companies. I specialize in bridging the gap between marketing, sales, and technology to drive measurable revenue growth, reduce CAC, and accelerate market entry through sophisticated GTM and ABM strategies.My core expertise lies in:End-to-End Demand Generation: Designing multi-channel campaigns (SEO/SEM, Email, Social) that increased qualified leads by 46% in 3 months and contributed to a 12% revenue uplift.Strategic GTM & ABM Leadership: Architecting and executing targeted Account-Based Marketing programs that successfully convert high-value accounts into premium subscribers.Marketing Technology & Automation: Expert in integrating MarTech stacks (HubSpot, Customer.io, GA, Leadfeeder) to streamline operations, enhance marketing maturity, and deliver a seamless customer lifecycle experience.Data-Driven Decision Making: Leveraging analytics to optimize funnel performance, improve purchase rates by 18% through targeted email campaigns, and boost organic traffic by 28%.As a Head of Brand and Operations at Konker, I led end-to-end growth, resolving critical product issues and building scalable marketing engines. Previously, at Impiger Technologies, I spearheaded global marketing strategies, leading cross-functional teams to elevate brand presence and drive pipeline creation.I am passionate about building data-driven cultures and empowering teams to achieve exceptional outcomes.Open to: Strategic leadership roles in Growth, Demand Generation, or Product Marketing.Outside of work, I channel my creativity into writing and maintain a deep fascination with Tamil archaeology and biodiversity.Let\'s connect to discuss how I can drive growth for your organization.

Experience

1. Head of Brand and Operartions

   Konker

   Jul 2024 — Present · SG

   Product & GTM Strategy: Assumed leadership of a key product, resolving critical stability issues within two months and establishing a foundation for scalable growth, resulting in zero user complaints.Scalable Demand Engine: Architected and executed a comprehensive growth strategy leveraging content marketing and strategic partnerships, leading to a measurable expansion in user acquisition and market reach.Marketing Technology & Automation: Directed the implementation and optimization of multi-channel marketing automation (HubSpot, Customer.io), improving purchase rates by 18% through targeted, data-driven lifecycle campaigns.ABM & Enterprise Growth: Implemented a structured Account-Based Marketing (ABM) program, successfully converting targeted high-value accounts into premium enterprise subscribers.Operational Excellence & Analytics: Built comprehensive performance dashboards (Google Analytics, Search Console) to track organic conversions, keyword ranking, and LTV, enabling data-driven budget allocation and strategy refinement.

Education

• Sri Krishna Arts & Science college

  BBM(CA), Business Administration and Management, General

  2010 — 2013

• Rathinam Institute of Management

  Master of Business Administration (M.B.A.), Marketing and Human Resource

  2013 — 2015

Skills

• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Market Research
• Crm
• E-Commerce
• Teamwork
• Customer Relations
• Marketing Strategy
• Social Media
• Management
• Customer Service
• Microsoft Word
• Team Leadership
• Sourcing
• Windows
• Marketing
• Google Adwords
• Advertising
• Public Relations
• Business Strategy
• English
• Event Planning
• Online Marketing
• Time Management
• Photoshop
• Financial Analysis
• Microsoft Office
• Customer Relationship Management (Crm)
• Public Speaking
• Leadership
• Email Marketing
• Business Development
• Blogging
• Lead Generation
• Digital Marketing
• Accounting
• Research
• Start-Ups