Kumaran Balakrishnan
Partner - Data & Technology @Mindshare
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WORK HISTORY
Partner - Data & Technology @Mindshare
Gurugram, IN
Spearheaded end-to-end implementation of Adobe Real-Time CDP (RTCDP) for a leading automotive client, building scalable data pipelines from web, app, showroom, and CRM sources- Designed and optimized high-value audience segments within RTCDP, powering advanced paid media strategies across Google, Meta, and DV360 that improved lead conversion by 20–25%- Architected audience strategies for retargeting, suppression, and lookalike expansion, driving a 23% increase in media ROI and a 36% improvement in lead conversion- Partnered with analytics teams to embed segment-level governance and data quality KPIs, ensuring accuracy and compliance in activation- Worked with Adobe Journey Optimizer to test and refine personalization use cases, connecting 1st-party data with dynamic messaging- Conducted stakeholder training sessions and collaborated with Adobe to accelerate product roadmap and streamline activation workflows.
EDUCATION
Bharathidasan University
BBA, Business Management,Accounting
SKILLS
ABOUT KUMARAN BALAKRISHNAN
Data & Technology leader with 14+ years of experience helping global brands unlock growth through Customer Data Platforms (CDP/RT-CDP), Analytics, and AdTech/MarTech solutions.At Mindshare & WPP agencies, I have led multi-million-dollar digital transformation projects across automotive, FMCG, retail, and financial services, achieving measurable lifts in lead generation, campaign efficiency, and ROI.Highlights:# CDP & Identity Management: Adobe RT-CDP, Audience Manager, Salesforce CDP, mPlatform# Paid Media Activation: DV360, Meta CAPI, Google Ads, Attribution & Measurement# Leadership: Built and led cross-functional teams across geographies# Impact: Increased media ROI by 20–30% through advanced data-driven strategiesPassionate about bridging data, technology, and marketing to deliver personalized customer experiences at scale. Currently open to senior roles in Data Strategy, Marketing Technology, and Analytics leadership across India & APAC.
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