Kumaran Balakrishnan

About Kumaran Balakrishnan

Data & Technology leader with 14+ years of experience helping global brands unlock growth through Customer Data Platforms (CDP/RT-CDP), Analytics, and AdTech/MarTech solutions.At Mindshare & WPP agencies, I have led multi-million-dollar digital transformation projects across automotive, FMCG, retail, and financial services, achieving measurable lifts in lead generation, campaign efficiency, and ROI.Highlights:# CDP & Identity Management: Adobe RT-CDP, Audience Manager, Salesforce CDP, mPlatform# Paid Media Activation: DV360, Meta CAPI, Google Ads, Attribution & Measurement# Leadership: Built and led cross-functional teams across geographies# Impact: Increased media ROI by 20–30% through advanced data-driven strategiesPassionate about bridging data, technology, and marketing to deliver personalized customer experiences at scale. Currently open to senior roles in Data Strategy, Marketing Technology, and Analytics leadership across India & APAC.

Experience

1. Partner - Data & Technology

   Mindshare

   Jul 2023 — Present · Gurugram, IN

   Spearheaded end-to-end implementation of Adobe Real-Time CDP (RTCDP) for a leading automotive client, building scalable data pipelines from web, app, showroom, and CRM sources- Designed and optimized high-value audience segments within RTCDP, powering advanced paid media strategies across Google, Meta, and DV360 that improved lead conversion by 20–25%- Architected audience strategies for retargeting, suppression, and lookalike expansion, driving a 23% increase in media ROI and a 36% improvement in lead conversion- Partnered with analytics teams to embed segment-level governance and data quality KPIs, ensuring accuracy and compliance in activation- Worked with Adobe Journey Optimizer to test and refine personalization use cases, connecting 1st-party data with dynamic messaging- Conducted stakeholder training sessions and collaborated with Adobe to accelerate product roadmap and streamline activation workflows.

Education

• Bharathidasan University

  BBA, Business Management,Accounting

  2001 — 2003

Skills

• Monetization
• Digital Media
• Optimization
• Conversion Optimization
• Analytics
• Media Buying
• Affiliate Marketing
• Affiliate Networks
• Dmp
• Google Analytics
• Media Planning
• Google Adwords
• Digital Strategy
• SEO
• Campaign Management
• Mobile Advertising
• Sem
• Web Marketing
• Advertising
• Affiliate Management
• Dfp
• Business Performance Management
• Mobile Devices
• Omniture
• Behavioral Targeting
• Landing Page Optimization
• Ad Serving
• Ppc
• Team Management
• Ad Networks
• Mobile Marketing
• Doubleclick
• Display Advertising
• Lead Generation
• Online Advertising
• Google Adwords Professional
• Digital Marketing
• Web Analytics
• Programatic Advertising
• New Media